Innovation & data-driven digital marketing.
Marketing automation strategies can be efficient and cost-effective for businesses at any level. As marketers, we tend to get caught up in delegating processes that can easily be simplified. Salesforce’s 2017 State of Marketing research found that 79 percent of top-performing companies use marketing automation tools in some way. Not only does marketing automation increase production, but it allows marketers to streamline lead generation, customer retention, measuring ROI and much more. Above all, it allows you to be more efficient – the key to profitability and your bottom line.
Here are five marketing automation tactics you should be using:
1. Email Marketing
Automated emails make your life easier, appeal to your customers and increase revenue. Consider these campaigns:
- Drip Campaign – A Drip Campaign is a series of emails that drills down the interest of a customer. It starts with a “Welco