As we approach the end of the year, it’s worth looking back and understanding how 2023 changed the digital marketing world. We’ve seen a wealth of new technologies emerge that help businesses generate new leads and loyal customers.
So, in the spirit of the approaching holiday season, let’s review five targeted marketing strategies that we’re particularly thankful for (and why you should be grateful for them, too):
1. Influencer Marketing
It’s clear that influencers aren’t going away anytime soon, and their audiences truly value what they say. In fact, 61 percent of consumers trust the product recommendations they get from their favorite influencers, proving that immense value that can be derived from their work.
We’re thankful for the strategy because it’s mutually beneficial: Businesses can build lasting relationships with influencers, while influencers can maintain trust with their followers by advertising for the same company over time.
2. Conversational Marketing
Conversational marketing creates real-time conversations with potential customers while they browse your website, encouraging them to purchase. For instance, artificial intelligence (AI) chatbots allow customers to have a two-way conversation with a brand, answering frequently asked questions and building connections. With AI becoming more popular by the day, the opportunity to harness the technology to engage with promising leads is easier than ever.
3. Interactive Digital Content
Interacting with customers can boost their connection to your brand, and we’re thankful for this strategy because it’s not just practical—it’s fun. Examples of interactive online content can things like the following:
- Interactive infographics
- Interactive videos
- Digital easter eggs
Not only does interactive marketing put your creativity to good use, but it’s low cost, and quickly grabs the attention of potential buyers better than static content.
4. Agile Marketing
Inspired by the Agile methodology, agile marketing is a strategy that focuses on rapid iterations rather than one big project (think sprinting instead of a marathon). It emphasizes real-time collaboration and makes responding to change easy. Its benefits include:
- The ability to deliver value early and often;
- A significant focus on customer value;
- More data-driven decisions and;
- Increasing transparency and collaboration.
Agile marketing offers the flexibility needed to adapt to change, and in the ever-evolving digital world, being agile can put you ahead of the competition.
5. User-Generated Content
User-generated content is brand-specific content customers create and publish on social media. Consider an unboxing haul, for instance, in which someone unboxes a product and sings their praises for it on video.
We’re grateful for user-generated content because you, as the company, don’t have to put too much effort into creating it. Not only that, but user-generated content marketing often works because it comes across as genuine to potential customers.
6. Programmatic Advertising
Programmatic advertising is an automated, data-driven method of buying and placing digital advertisements. Instead of human negotiations and manual insertion orders, programmatic advertising relies on algorithms and artificial intelligence to target specific audiences in real-time. This approach allows advertisers to optimize their campaigns efficiently, delivering the right message to the right audience at the right time.
Why are we thankful for programmatic advertising? For starters, it enhances targeting precision, ensuring ads reach the most relevant audience, thereby increasing the chances of conversion. Second, it offers real-time analytics and insights, allowing advertisers to adjust their strategies instantly based on performance data. And finally, programmatic advertising optimizes ad spending, as it eliminates the need for intermediaries, reducing costs and increasing ROI.
Targeted Marketing Strategies for Your Business
In an ever-changing digital marketing world, it’s crucial to strike while the iron is hot. From user-generated content to agile marketing and programmatic advertising, we’re thankful to have learned from these strategies throughout 2023.
If you’re interested in optimizing your marketing approach in the coming year, consider partnering with 10x Digital. We offer cutting-edge recruitment and targeted marketing strategies you’ll be grateful for this season (and beyond). For more information about how to get started and chat with an expert on our team, contact us today.