Using Google My Business: A Beginner’s Guide

Using Google My Business: A Beginner’s Guide

Google My Business (GMB) is an extremely valuable platform for businesses to communicate information to their target audience as well as a tool to boost your local SEO. As a busy owner or marketer, the last thing you want is another network to manage. However, GMB is...
7 Small SEO Strategies that Yield Major Results

7 Small SEO Strategies that Yield Major Results

If you are a business owner in this era of digital transformation, chances are, you know the importance of search engine optimization (SEO). If you are in the early stages of a website launch or rebrand, SEO becomes even more useful to ensure your content ranks high...
How to Optimize for Voice Search in 7 Easy Steps

How to Optimize for Voice Search in 7 Easy Steps

Based on the results of PwC’s Consumer Intelligence Series poll, 71 percent of Americans would rather conduct voice searches on a smartphone or virtual assistant than type their queries. In addition, 50 percent made purchases through a voice search, and another 25...
The 7 Most Important SEO KPIs You Should Be Tracking

The 7 Most Important SEO KPIs You Should Be Tracking

Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand...
16 SEO Myths That You Should Ignore

16 SEO Myths That You Should Ignore

Guest Post from Anthony Tisara, at My Biz Niche Search engine optimization (SEO) burst into the public consciousness a couple of decades ago. Compared to what it was in the beginning, SEO is an industry unto itself—a profitable and sophisticated one at that. Over the...
8 Reasons Every Website Needs a Blog

8 Reasons Every Website Needs a Blog

You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or...