What’s going on with social media marketing in 2020? This year is pivotal in terms of socio-cultural events, business adaptations and overall human interaction. Amid a global pandemic, rallies for equal justice and a divisive political landscape—social media plays an...
Across the internet, 53 percent of all website traffic is driven by organic search results, according to a 2019 BrightEdge report. Moreover, Google is the most trusted of all search engine platforms, which means most users access Google to find websites such as...
Google My Business (GMB) is an extremely valuable platform for businesses to communicate information to their target audience as well as a tool to boost your local SEO. As a busy owner or marketer, the last thing you want is another network to manage. However, GMB is...
If you are a business owner in this era of digital transformation, chances are, you know the importance of search engine optimization (SEO). If you are in the early stages of a website launch or rebrand, SEO becomes even more useful to ensure your content ranks high...
Based on the results of PwC’s Consumer Intelligence Series poll, 71 percent of Americans would rather conduct voice searches on a smartphone or virtual assistant than type their queries. In addition, 50 percent made purchases through a voice search, and another 25...
Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand...
