Does your company have a lot of data sitting around that you don’t know what to do with? We don’t mean financial or customer data, of course, but statistics—information that your clients could benefit from or that displays your company positively.
Most organizations amass large amounts of data from surveys, website clicks or studies. While not all information will be relevant to your customer base, some will. What you may not have considered is that you can repurpose that information as data-driven content in blogs, social media posts and e-books. Let’s look at a few expert ways to do more with your data:
1. Enhance Long-Form Articles
Long blocks of text in a blog post or article can be helpful to readers who like to dig deep into the details. However, chances are they won’t read your entire report, especially if the content isn’t compelling enough to keep their attention. When you want to drive a point home, use statistics so readers can quickly grasp the information.
For instance, suppose you’re a human resources service provider who recently conducted a study on diversity and inclusion in the workplace. And although your article could greatly benefit companies that want to improve their DE&I strategies, they’re unlikely to read the entire report, (especially if it’s longer than 2,000 words).
To translate information quickly, include statistics from your study by sprinkling them throughout headings, bullet points and graphics to convey the most important findings. Those statistics could keep readers on your content longer than text-only material.
2. Use Statistics to Encourage Clicks
Most people are familiar with clickbait articles, including catchy headings like “5 Ways to Save Money Today” or “10 Cities Where You Can Buy A House for Less Than $150K.”
Writers use those types of headings over something like “Finding a House in an Inexpensive Market” because they immediately capture the reader’s attention. The reader knows their click will lead to a short and scannable article.
You can use a similar approach when creating and sharing a new blog post with your readers. Instead of summarizing the article, you can include a statistic that captures the eye. Something like “25% of families are planning a summer road trip to…” makes the consumer want to click on your post. It doesn’t give away too much information and entices readers to learn where people travel.
3. Create an Infographic You Can Share
Did you recently finish an informative study or survey? If so, consider turning it into an infographic.
Infographics put data-driven content into a simple visual that’s easy to follow. You’ll often find infographics on various websites, social media accounts and e-books. They attract attention because they combine much information in a short and understandable graphic.
Once you create an infographic that people will find interesting, share it on your web pages and social media accounts. Infographics can help you establish credibility in your industry, especially if they contain statistics or information that people can’t find anywhere else.
Infographics also can help build your backlink catalog. Writers who use your data will credit your material on their website, thus creating a link back to you. Backlinks can improve your website’s standing with search engines, helping your landing pages rank higher for relevant keywords.
Furthermore, if you post your infographic through social media, your followers may decide to share it with their audience. When they do so, you’ll enhance brand awareness of your business without spending a dime on advertising.
Use Data-Driven Content to Attract An Audience
Sharing data-driven content is a great way to establish credibility and authority in your industry. It will also attract customers who want to learn more about findings that may apply to or interest them. When you have statistics that other companies don’t, you’ll have unique content that stands out.
If you want to learn more about repurposing data for your content needs, contact 10x Digital. We can help you develop an effective marketing strategy that brings in customers while making great use of the data you already have.