Let’s talk about your PPC and search engine marketing strategy. No matter the size or scope, effective marketing campaigns require time, budget and technology to be successful. And for small to medium businesses, those three things often come in short supply.
As Google continues to expand its offerings in the PPC and SEO space, experts have recognized that agencies or freelancers can play a pivotal role in your success. In fact, the Google Partner Program actively advocates for and facilitates these partnerships for its customers.
But, if you’ve never worked with an agency before, finding one might feel like uncertain, uncharted territory. To help you determine if this kind of partnership is right for you, here’s a breakdown of how agencies can support your SEO and PPC efforts:
Working with Search Engine Marketing Agencies
Has your team been feeling stretched thin? Are there strategies you’ve left untouched because you don’t have an expert to take them on? Instead of making one or two people manage the burden of developing, maintaining, and optimizing a PPC or SEO campaign, it may be time to engage an agency. Google’s experts recognize how much effort it takes to take advantage of their products—and that’s why they encourage businesses to tap into the extra help.
An Optimized Approach
Trial and error can take its toll on your annual budget. When you work with an agency, you’re investing in expertise. That expertise minimizes the number of potential mistakes on the horizon. And while working with an agency doesn’t guarantee success, it does mean you have a built-in network of content developers, PPC experts, SEO strategies and UX experts.
When you work with an agency, it’s not just your ads that get optimized—it’s your team’s time. Let them focus on the bigger picture (or other initiatives) while the agency handles the daily management and reporting on your campaigns.
Quick On-Ramp to Success
Building a comprehensive PPC or SEO strategy begins with your goals, but eventually, it turns into the following:
- Define and target your audience. Use sales data, audience insights, and market research to determine the ideal audience for your campaign. Outline the attributes of this audience (location, income, interests, etc.) and build your audience into Google Ads or your ad platform.
- Optimize your website’s landing pages. Review the landing pages your campaign content will point toward and make sure the content is up-to-date, accessible, and relevant to the campaign. Make sure your sales team knows what campaigns you’ll be running, and work with them to assess how your team should prioritize any leads or engagement.
- Create ads for roll-out. Craft the content and visuals for each ad. Use keyword research to ensure your message will resonate with your intended audience.
- Optimize your campaign over time. Once the campaign launches, use the metrics from Google Analytics to optimize and improve your ads.
With an agency, you can expedite this process. The most successful campaigns are like a snowball: they build momentum over time. Agencies can help you start producing ads right away so that you begin gathering data to optimize them.
Start Collaborating with Search Engine Marketing Agencies
If you’re starting to look for an agency to partner with, begin by outlining the core services you want to prioritize. Data-driven content and PPC marketing are critical to your success; it’s not something you want to remove from your roadmap. If you want to learn more about these or additional agency services, contact our team at 10x digital. We can create a personalized SEO and PPC strategy that meets your business’s goals and fits your budget.