Why Use Email Marketing?
If you don’t have an email marketing campaign for your business, you’re missing out on a valuable marketing tool. Whether on their phones or on their computers, your customer’s login to their email on a daily basis. Ninety-one percent of U.S. adults like to receive promotional emails from companies they do business with.
Your email subscribers have to opt into your mailing list, which means they want to hear from you and want to receive newsletters and offers that are relevant to them. Email marketing is more effective than social media to reach your audience; 90 percent of emails are delivered to the intended recipient, but only 2 percent of your Facebook fans see your posts in their News Feed. Email marketing campaigns also drive more conversions. For every $1 spent, email marketing generates $38 in ROI.
Email Marketing Benefits
A successful email campaign can help your business:
- Provide value: share information and insight
- Get the right offers to the right customers
- Keep your customers engaged and build relationships
- Boost brand recognition
- Increase conversions and sales
- A/B test and try new strategies
- Nurture leads
Email Marketing Services
Our Email marketing experts at 10x digital can help you build and segment your email list and set up effective email marketing campaigns including:
- Welcome emails
- Email autoresponders
- Monthly or weekly newsletters
- Birthday, special offers and promotions
- Customer surveys
Segmentation & Analytics
Segmentation is the process of splitting your list up into smaller groups. You can segment lists by location, behavior, demographic (age, gender, etc) and more. This allows you to send more targeted emails to the appropriate audience.
Analytics help you measure the success of your email marketing campaign. We will report on open rate, click through rate (CTR) and unsubscribes to help you gauge the performance of your emails.
Email Marketing Platforms
Our team has experience working with the most popular email platforms:
- Constant Contact
- Campaign Monitor
Whether you want to build your email subscriber list, launch a new email marketing campaign or revamp your email marketing strategy, we can help. Don’t miss out on this valuable marketing tool; contact us to learn more about our services.