Social Media Marketing

What is Social Media Marketing?

Social media marketing is in constant evolution and some businesses may think there is no return on investment (ROI), especially since it takes a great deal of time to create and post qualitative, relevant content on different channels–consistently.

But numbers tell the real story, that if solid foundational work is done by a marketing professional inside or outside a company with the right messaging, then yes it is worth the time and financial investment. 10x digital has years of experience in social media marketing for both B2B and B2C clients, across many different industries.

Here are some of the top-level channels 10x digital typically produces content strategies and execution for:

 

  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • Slideshare
  • Many others

Social Media Marketing Basics

Here are the basics on how social media can make a positive impact on your reputation, image and bottom line:

  • Connect with clients;
  • Increase brand awareness and brand engagement;
  • Drive traffic to your website;
  • Generate conversions;
  • Generate sales;
  • Improve the customer journey and experience.

Depending on your product or service and overall objectives, different social media platforms will need to be used for optimal results. For instance, a B2B client wouldn’t normally use Pinterest, but in certain cases, yes Pinterest could help your online reputation management or showcase a slideshow or infographic targeting a narrow niche. Contact us to schedule a social media marketing consultation »

Best Time to Post on Social Media

10x also is always tweaking scheduling and timing of posts on different platforms depending on the nature of the target market, the content and some subtle fluctuations in posting trends for different channels. For example, some people are more apt to read and comprehend more technical information on LinkedIn as they are drinking their coffee at 8am on Tuesdays.

10x digital highly advocates a comprehensive approach where social media is a large component of a marketing plan and is updated at a minimum monthly or weekly or even more frequently — depending on the nature of the company and its goals.

Overall, 10x uses its skilled content team, creative designers and scheduling tools to give the highest social media influence for clients.

National Online Retailer

We built awareness for the product, digital exposure, gained mentions and follows from pertinent mommy bloggers.

Case Study Preview

  • 20+ product placements across multiple platforms
  • Coordinating blog posts with additional national links and coverage (20+)
  • Built awareness on social media platforms including IG, Twitter, Blogs, Facebook, Pinterest