For years, businesses have focused most of their search marketing efforts on Google. After all, the majority of people in the US and in most countries around the world use Google. Despite years of effort by major tech industry player, Microsoft, Bing continues to lag far behind Google in terms of how many people use it every month.
While Bing’s 20-22 percent share of the US search market is far smaller than Google’s 60-65 percent share, it is still a huge market your business can target. Bing gets about 10 billion searches per month in the US. Think of it this way, if you have a successful Google Adwords campaign, you could potentially increase the number of sales/leads you’re getting by 35 percent – just by adding BingAds to your strategy. Follow these tips for using BingAds: