PROJECT GOALS

For the national specialty footwear and sportswear retailer, we had several goals. Optimize their website for E-commerce and conversion, increase visitors/purchases on the site as well as increase overall awareness of products and the targeting of products to consumers via strategy, advertising, and email campaigns. Also, increase content and PR/backlinks.

RESULTS

  • 953% return on ad spend (PPC campaign) in one month
  • Scored 18 articles/links on high-authority sites such as My FitnessPal and Tripping.com
  • Improved organic ranking