National Online Retailer Case Study

  • Influencer Marketing
  • Social Media Marketing
  • Product Exposure

Objective

Build awareness for product, digital exposure, gain mentions and follows from pertinent mommy bloggers.

The Solution

Coordinate product placements with relevant outlets and mommy bloggers. Pitch publications on B2C editorial opportunities surrounding parenting, motherhood, gender reveals and more.

The Results

  • 20+ product placements of the bear itself
  • Coordinating blog posts
  • Additional national links and coverage (20+)
  • Awareness on social media platforms: IG, Twitter, Blogs, Facebook, Pinterest

Example Placements