GOAL

Score mid-high authority backlinks for a large Payer company to increase brand awareness, web traffic and ultimately conversions and increased customers.

SOLUTION

Performed PR Outreach to secure by-lined articles, mentions and guest posts, including links to content pieces on the Payer’s landing pages and blog. Also conducted a survey to create a custom infographic we used for linkbuilding purposes and they used for internal marketing.

RESULTS

  • In 3 months scored 9 backlinks/articles with an average DA of 60
  • Uncovered untapped story angles and sources for PR/awareness
  • Notable placements include Harcourt Health, Reader’s Digest and Motley Fool

EXAMPLES OF PLACEMENTS

*Blind case study due to client confidentiality