Data-driven 10X Digital Marketing
Search engine ranking reports show how visible your website is on a search engine results page (SERP). Having a high SERP position makes it easier to reach your target audience. Once you achieve this desired position, the real challenge is maintaining it. But don’t worry because this comprehensive guide is here to help.
After evaluating hundreds of consistently high-ranking website domains, we’ve uncovered the secret sauce contributing to these favorable search engine ranking reports. So, take your business’s SEO strategy to the next level with the action steps below.
1. Refresh and Update Your Content
One of the most effective ways to maintain a high SERP position is to update all your content regularly. Our research shows that top-performing websites refresh their content an average of 1.35 times a year for each webpage. This practice communicates to search engines that your site is active and relevant, which can improve your ranking.
Put Into Practice: Create a content auditing schedule to refresh older content regularly. This schedule may include updating statistics, adding new information, or rewriting sections to improve the content’s quality and relevance.
2. Use E-E-A-T to Inform Content Creation
Google emphasizes the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in content creation. Incorporating these elements will help your content stand out from other sites, especially in an era dominated by AI-generated content.
Your Next Move: Showcase your expertise by including author bios, citing credible sources, and sharing in-depth, well-researched information in your content. Include an “About Us” page on the site that reinforces your team’s credentials and experience.
3. Develop a Strong Backlink Profile
Our analysis reveals that high-ranking web pages contain backlinks to external sites. A robust backlink profile will indicate to search engines that your content is valuable and reliable enough for other authoritative online sources to reference.
Strategy Spotlight: Implement a link-building strategy to acquire high-quality, relevant backlinks. For instance, consider creating guest posts, shareable content, or collaborating with industry influencers.
4. Optimize Your Internal Linking Structure
Almost all high-performing web pages contain at least three internal links. An effective internal link strategy helps search engines comprehend the site’s structure and distribute link equity in ranking reports.
Quick Win: Review your website’s structure to ensure each page has relevant internal links. Then, use descriptive anchor text to provide context for users and search engines.
5. Increase Your Brand Recognition
Websites with strong brand recognition tend to perform better in SERPs. On average, high-ranking domains receive 3,809 monthly searches for their brand name.
Brand Boosting Tip: Invest in brand recognition activities, such as ensuring that all elements of your message are consistent across all marketing channels, participating in community events, and creating memorable content that spurs brand mentions and searches.
6. Leverage Social Media for SEO
Most high-performing websites maintain an active presence on five social media platforms. These sites’ most common platforms are LinkedIn, Facebook, Instagram, YouTube, and X (previously known as Twitter).
Social Strategy: Formulate a comprehensive social media strategy that aligns with your SEO objectives. Share content across multiple social platforms to increase visibility, encourage user interactions, and drive organic traffic to your website.
7. Grow Your Backlink Profile Continuously
High-ranking websites consistently strive to acquire more backlinks, demonstrating steady growth in their backlink profiles. This backlink growth has a positive impact on their search engine rankings.
Link Building Tactic: Implement an ongoing backlink acquisition strategy. This approach might involve creating linkable assets (such as infographics or research studies), participating in industry events, or utilizing digital PR tactics.
8. Optimize for Click-Through Rates (CTR)
Finally, our research indicates that highly ranked websites make approximately 114 adjustments to their meta tags across various web pages each year. This continual optimization contributes to increased click-through rates from SERPs, potentially leading to more conversions.
CTR Booster: Consistently review and refresh your meta titles, tags, and descriptions. Use compelling text, include relevant keywords, and ensure they accurately reflect each piece of content to encourage more clicks.
Need Some Help? 10x Digital Has You Covered
Let’s face it: Staying on top of SEO best practices can feel like a full-time job, and if you’re running a business, you already have one. That’s where we come in.
Here at 10x Digital, we are passionate about helping our clients’ websites climb SERP rankings so their brands can grow. Get in touch with our team of SEO specialists now, and let’s discuss how to improve your search engine ranking reports.