Blog
5 Insider SEO Tips You Might Not Know
Search engine optimization (SEO) is one of the most-used digital marketing buzzphrases. Every business owner, organizational leader, or stakeholder involved in a company’s digital marketing knows a little about SEO. But for even the most experienced marketer, SEO can...
3 Important Things to Know About Google Analytics 4 (GA4)
Web and digital analytics are primary drivers for successful digital marketing campaigns. Without numbers behind your creative execution, you may never know how well it performed—or capture valuable information about your intended audience. Google frequently updates...
3 Digital Strategies for National Non-Profit Marketers
All organizations and business sectors can benefit from the visibility of a successful digital marketing plan. However, the strategies used to promote the mission of a national nonprofit will differ from a traditional company. Rather than selling consumers a product...
Why Word Count Matters: Tips for Getting It Right
What is the optimal word count for a blog post? This question is common among content marketers and creators alike. As search engine visibility becomes more competitive in this digital era, you must be strategic with all kinds of SEO elements. So here’s why it...
2022 Check-In: 8 Digital Marketing Lessons Learned
It’s about halfway through the year and time to check in with each other. How are your campaigns going? Have you hit your KPIs? Where are you excelling? Where do you need to improve? As digital marketers, we’re constantly learning. So here are our top ten lessons...
8 Components of an Effective Content Strategy Playbook
Memorizing the playbook is the first order of business when a football coach trains their recruits. It details essential information to inform the players’ minutes on the field. Similarly, digital marketers create their own playbooks for the material they produce....
6 Tips For Creating a High-Performing Blog Post
When done correctly, blogs are proven to capture digital traffic and drive conversions. But not every post is created equal. Without a blog content strategy in place, your content might end up at the back of the search results—and your words won’t drive any...
The Essential Dos and Don’ts for Website Pop-Ups
We’ve all fallen victim to an obnoxious pop-up. Whether it’s the coupon that won’t close or the chatbot that won’t stop pinging, these web features can become a roadblock to conversion. That’s not to say they don’t work—but you’ve got to get it right the first time....
3 Tips to Take Advantage of Google’s Latest Updates
The developers at Google regularly update the search engine's algorithms—and as digital marketers, it’s our job to stay on top of those changes. These updates help ensure high-quality content receives better search rankings and more traffic to their website. If you...
Why SEO Expertise Matters for Online Reputation Management
Your online reputation matters, and it has the power to make or break your brand. According to research from Invesp, we know that: 72 percent of customers say positive reviews make them trust a company more 92 percent of customers will use a local business with at...
4 Ways Keyword Research Impacts Your Business
As a digital marketer, keyword research should be at the top of your priority list this year. This foundational research drives content strategy, improves SEO, and inches you closer to conversion. At 10x digital, we like to focus on niche keyword research—because we...
6 Tips to Drive Digital Traffic and Conversions
Here’s the digital marketing truth: there’s no secret silver bullet to driving traffic or increasing conversions. For digital marketers, it can start to feel overwhelming. We know what to do when a customer comes to our website…but how do they get there in the first...