A backlink is a hyperlink that points from one website back to yours. Check out our informational Infographic: 10x digital’s Guide to Linkbuilding & Your Business.
Backlink building is a form of digital PR–or achieving high-quality articles, features and mentions with backlinks to your website. This is a portion of offsite SEO because it involves building links to your website, thus over time, improving your search ranking. A strong backlink profile speaks volumes about your relevancy on the web. Learn more
There are many reasons, but to simplify, you need SEO so when people are searching for your product or service across the major search engines, you can be found and rank on the first page. There are two main types of SEO-onsite and offsite. First, you ALWAYS need onsite to make sure your site is a fine-tuned machine and optimized to rank. Professional digital strategists excel at onsite SEO and it’s best to leave these types of mechanics to the experts since search engines such as Google tweak their algorithms daily. Offsite is covered in the previous answer—basically offsite is backlink building. Learn more
If you want first-page search results for the keywords your niche or target customer are searching for, PPC campaigns are right for you. Google, Bing, Facebook and other social advertising can integrate and enhance a comprehensive digital marketing strategy or be a stand-alone method to sales conversions (in certain cases only). Learn more
Content Marketing, or creating, publishing and distributing relevant, consistent content, tells a unique story that can set your brand and product or service apart from the competition. The first goal in creating the best content for your industry is to complete a full keyword map that will show your specific areas of focus. The next step is a content calendar, followed by special delivery of this content via marketing to the right channels—from targeted social media to bloggers. Learn more
Yes, we offer all digital marketing services—web design and development, content creation, content marketing, public relations, PR outreach, backlinks, SEO, LSEO, SEM, PPC, email marketing, app development, online reputation management, conversion marketing or CRO, among many other services. Basically, if it’s digital marketing, we can do it and if we can’t tackle it, we’ll give you a referral to someone who can. About 10x digital
Yes we were founded on traditional marketing (we are 15+ years old) but began content marketing strategy and then full-service digital strategies and tactics in-house with our merger in 2015. Traditional marketing services include: media placement, local or regional public relations, community relations, some event management, print management and video production.