Lead Generation
The new era of lead generation is here. If you want a truly comprehensive, 21st century approach to cultivating leads, here are the high points of our lead generation and 10x data process.
- Discovery and analysis — of your goals, existing efforts, competition, keywords and where you want to be. The old days of not knowing your ROI and fuzzy math are over. This is a critical initial step to targeted leads.
- Based on your analysis, we uncover the path toward keyword-rich content and messaging with a plan to drilldown to your optimal markets.
- We then A/B test this content in the form of emails, PPC and other search marketing, depending on your goals.
- Search Engine Optimization (SEO) can also help drive the right type of traffic — meaning clicks and leads– to your site. Many of our clients use onsite and offsite SEO to achieve the best results.
- All of this data then converges into the 10x data dashboard. This is a customized dashboard showing the analytics, trends and overall results of the above campaigns. These can be accessed monthly, weekly or even real time.
- This dashboard can even be integrated with your company’s CMS for the ultimate in UI/UX.