Blog
The 10x Guide to Balancing Organic and Paid Marketing Content
Organic content is a reliable way to connect with your audience and build trust. As its compliment, paid content distribution through PPC marketing and Google Ads can be a powerful tool for reaching new audiences and driving traffic to your site. The Differences...
4 Ways to Identify and Fix Keyword Competition
Keyword competition is a commonly overlooked—but significant—issue for many website owners. It can mean all the difference between your content ranking first on the SERP and not ranking at all. Whether you’re new to keyword research or optimizing your current...
5 Essential Strategies for Higher Education Marketing
After a recent decline in market size after COVID-19, higher education revenue is now on the rise again. It’s projected to reach $169 billion in 2028, with a compound annual growth rate of 10.3 percent. And for higher education leaders and marketers, these numbers...
Recruitment Infographic
Google Update Digest: Local Search Updates
Optimizing your website, social media and online content for local search is one of the most effective ways to grab the attention of your target audience. Roughly 99 percent of surveyed consumers use the internet to find local businesses, and 78 percent do this more...
9 Tips To Build an Effective Local SEO Campaign
Local search engine optimization (SEO) optimizes your online presence to attract more local customers. It's different from traditional SEO because it considers the searcher's location and the companies or services they are searching for regularly. The benefits of...
Campaign Integration: How PPC and SEO Work Together
Pay-per-click (PPC) and search engine optimization (SEO) are among the most popular online marketing strategies. But often, SEO and PPC efforts compete for the same thing: traffic from search engines. This clash can often cause conflict between the two approaches,...
How to Tackle a Seasonal Content Marketing Strategy
Seasonality affects B2B businesses and B2C businesses differently. For B2B enterprises, the goal is not to inundate potential customers with a bunch of sales, holiday-themed content and emails (unless that's what your research shows they want). Instead, you need to...
Google’s Content Update: What You Need to Know
As of August 2022, Google holds more than 90 percent of the world’s total search engine market share. If you want to get ahead, your content needs to rank high in search results. High-value content is one of the most effective ways to increase brand awareness and...
10 Content Tactics to Level Up Your B2B Event
B2B events (virtual or in-person) are powerful ways to connect with potential clients or consumers. Instead of hoping that someone reads your email or takes your call, you have their full attention. But to get the most out of your hours of preparation, you need to...
3 Pillars of a Successful Google Ads Campaign
Every day, millions of internet users across the globe search for answers: Where can I find a dinner restaurant in my area? How do I fix a flat tire? What is the best accounting platform for my business? Digital marketers can use Google Ads to catch consumers'...
4 Ways to Build Brand Awareness with SEO
Business owners often consider SEO a vehicle to direct consumers from search results to a company website. But that only scratches the surface of what strong SEO can accomplish. It’s also a powerful tool to help increase your brand’s overall recognition and market...