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Community Building: How to Grow Your Digital Brand by Actually Engaging with Your Audience

Social communities and followers are often the core drivers in your brand’s online conversation. The way they engage with your digital content doesn’t just close sales, but builds awareness, establishes credibility and boosts impressions to new audiences. To have a...

Responding to Reviews: How to do it Right and Why it Matters

Think about the last time you purchased an item, went to a restaurant or tried a new service. Did you ask a friend for advice, or did you head straight to Yelp, Google or Facebook to check out an online review?  According to Trustpilot, if you chose the latter, you're...

What is the Google Answer Box and How Do You Get Your Content Inside?

“Hey, Google, how do I expand my company’s reach to new audiences?” Take a moment and think to yourself: how many times a day do I ask for help from my smart devices? Whether it’s to check the weather, set a timer, find a new restaurant or even ask who won the World...

Using Content to Drive Your Sales Process

When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with...

How & Why Businesses Can Profit from Retainer Contracts

According to research from IBISWorld, there will be more than 5,500 digital advertising agencies in the US by the end of 2021.  The benefits of a digital marketing agency are easy to see. A team of experts offer a range of services to help their clients achieve their...

10 New Types of Content Your Audience Will Love

There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can...