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How to Track Trends in a Social World (And Use Them to Build Business)

If you are a content creator or marketing expert, trying to stay ahead of current social media trends can feel overwhelming to keep up. What is popular today might be gone tomorrow and another trend will take its place. To connect with audiences in authentic and...

Content Marketing KPIs and Metrics to Track

Is your content marketing strategy up to scratch? According to research from SEMRush, 84 percent of businesses have a content marketing strategy, but only 11 percent think that their strategy is excellent. The secret to a perfect content marketing strategy is data,...

Google Update 2021: How to Avoid Losing Your Traffic and SEO Rankings

Over a year ago, Google announced that big changes were coming to their algorithm—and now, that update is finally here. It’s time for content marketers to adjust their strategies and align to that vision. “Core Web Vitals” are the new standard for ranked content and...

Marketing Roundup: 4 New Strategies to Improve Your Company’s Digital Presence

The goal of all marketing activity is simple—to raise awareness and drive sales. However, just because the concept is simple doesn’t mean that raising awareness is easy. 2020 and 2021 have presented their own challenges, and after the past year and a half, your...

Email Marketing: Best Practices for Opens and Conversions

We’ve heard tales that “email is dead.” But that’s a digital marketing myth. Even in our world of content overload, email marketing is still one of the most effective ways to reach your customer or client. According to recent data, email marketing has an average ROI...

Why Backlinks Are Important For Your Company’s Business Plan

A company’s digital health is a foundational pillar of its ability to attract and retain a consumer or client audience. While some strategies may provide short-term solutions, it’s vital to also incorporate long-term tactics to create consistent practices that...