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4 Powerful Content Marketing Strategies for Customer Retention

Lead generation is fundamental to your brand growth—but customer loyalty and retention are equally vital. Data indicates that the average business loses between 10 percent and 25 percent of its customers annually, but increasing customer retention by a mere 5 percent...

How to Scale Your Content Marketing with AI Technology

Artificial intelligence (AI) is one of the hottest tech topics of 2023—and it’s not hard to see why. According to a recent poll of 185 marketers, 82 percent think AI-generated content is just as effective as human content. Another 88 percent confirm this software will...

4 Tips to Create Blog Content that Resonates with Gen Z

Gen Z is the catch-all moniker for anyone born between 1997–2012. Accounting for nearly 30 percent of current U.S. demographics, Gen Z is projected to become the largest consumer cohort in American history as of 2026. Members of this generation are known as digital...

3 Quick Ways to Refresh Your Website (And Why You Should Do It)

According to a recent survey, 60 percent of consumers will abandon a website due to a negative user experience. As a business owner or marketer, your online presence dramatically reflects your entire brand—and your website is the foundation for your reputation. If...

How to Make AI Work in Marketing

Artificial intelligence (AI) is not just an idea for the future—it’s here now and continues to build momentum. The global AI market is forecasted to reach $500 billion in revenue this year, and 83 percent of executives consider AI a strategic priority to increase...

Technical SEO vs. Content SEO: What’s the Difference?

If you’re a business owner with a website, you probably often hear the term “search engine optimization (SEO)” every other day. While there are dozens of tactics to drive traffic to your website, SEO remains one of the most effective. SEO is less expensive than...
How to Make AI Work in Marketing

How to Make AI Work in Marketing

Artificial intelligence (AI) is not just an idea for the future—it’s here now and continues to build momentum. The global AI market is forecasted to reach $500 billion in revenue this year, and 83 percent of executives consider AI a strategic priority to increase...

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