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4 Powerful Content Marketing Strategies for Customer Retention
Lead generation is fundamental to your brand growth—but customer loyalty and retention are equally vital. Data indicates that the average business loses between 10 percent and 25 percent of its customers annually, but increasing customer retention by a mere 5 percent...
How to Scale Your Content Marketing with AI Technology
Artificial intelligence (AI) is one of the hottest tech topics of 2023—and it’s not hard to see why. According to a recent poll of 185 marketers, 82 percent think AI-generated content is just as effective as human content. Another 88 percent confirm this software will...
4 Tips to Create Blog Content that Resonates with Gen Z
Gen Z is the catch-all moniker for anyone born between 1997–2012. Accounting for nearly 30 percent of current U.S. demographics, Gen Z is projected to become the largest consumer cohort in American history as of 2026. Members of this generation are known as digital...
3 Quick Ways to Refresh Your Website (And Why You Should Do It)
According to a recent survey, 60 percent of consumers will abandon a website due to a negative user experience. As a business owner or marketer, your online presence dramatically reflects your entire brand—and your website is the foundation for your reputation. If...
How to Make AI Work in Marketing
Artificial intelligence (AI) is not just an idea for the future—it’s here now and continues to build momentum. The global AI market is forecasted to reach $500 billion in revenue this year, and 83 percent of executives consider AI a strategic priority to increase...
Technical SEO vs. Content SEO: What’s the Difference?
If you’re a business owner with a website, you probably often hear the term “search engine optimization (SEO)” every other day. While there are dozens of tactics to drive traffic to your website, SEO remains one of the most effective. SEO is less expensive than...
What Google Search Experts Say About AI Content
Amid the explosive growth of powerful artificial intelligence (AI) tools like ChatGPT, many professionals are curious about what this means for the future of work. In particular, content marketers are concerned about how search engines will rank AI-generated content....
10x’s Guide to Branded Content Marketing on LinkedIn
LinkedIn is currently the number-one platform for B2B lead generation, and it’s not hard to see why. Forty percent of surveyed marketers agree that LinkedIn is the most effective channel to attract and nurture high-quality leads. Target audiences who encounter branded...
Why Google is Recommending Marketing Agency Support
Let’s talk about your PPC and search engine marketing strategy. No matter the size or scope, effective marketing campaigns require time, budget and technology to be successful. And for small to medium businesses, those three things often come in short supply. As...
Will AI Robots Replace Human-Produced Content?
Artificial intelligence has made enormous leaps in recent years. This software transforms how companies interact with an audience, employees streamline workflow, and consumers search for information. But as we’ve seen in these last few months, that only begins to...
6 Tips to Help Your Landing Page Convert Customers
The sole purpose of most landing pages is to convert visitors into returning customers. That can happen in many ways: answering their questions, proposing solutions or providing in-depth content on a specific topic. But if your conversion rates are topping off at...
5 New AI Marketing Tools You Should Know About
Artificial intelligence has been around for a long time. Still, with OpenAI’s viral release of ChatGPT in 2022, talk of AI tools has dominated the internet and is quickly becoming a trend. Now, everyone’s wondering if the long-promised AI revolution is finally here....