Blog
Boost Your Website Conversion Rate in 5 Simple Steps
Driving traffic to your website is a crucial business tactic, but it’s only half the battle. A million site visitors don’t mean anything if they don’t actually buy your product, sign up for your email list, or click the contact button—i.e., convert. Bolstering your...
Transparency and Content: Critical Now and Always
No one is ever fully prepared for a crisis, but rooting your company’s response in transparency helps mitigate panic and unwanted repercussions within your business. The principal is simple: honesty is the best policy. Having clear and accurate communication during...
A 10-Step Guide to Working With Social Influencers For the First Time
In our post shutdown world, now, more than ever, it’s important to digitally connect with your audience. If you’ve considered dipping your toe into the world of influencer marketing as a new COVID strategy, now is the time. According to Covince and Convert there was...
Crisis Management Digital Marketing Tips from PR Experts
We’ve pulled together some of our best crisis management strategies for digital marketers and business owners during this challenging time.
3 Marketing Strategies to Upstage Your Competition
Marketing is everywhere. From traditional billboards and TV commercials to ads that seem to chase you around the internet, chances are that your customers are inundated with information about thousands of brands every single day. Our customers have never been more...
How and Why You Need to Update Your Blog Content
In terms of your brand’s digital marketing and presence, the overall goal is to stay both current and relevant. So you create consistent, targeted social media content. You strategize ways to attract more subscribers and send fresh and engaging emails. You check...
5 Marketing and Business Books to Read in 2020
This past year, we started a book club with our 10x digital team. While we have two offices with on-site staff, we also have distributed employees. As a way to foster relevant team building, we picked a list of business books to read, exchange and discuss every month....
How to Assess Your Online Presence—And What That Means
Whether your company is brand new or well-established, chances are you already have a digital identity on the web. But what exactly is an online presence, and how does it impact your business? Your online presence encompasses all digital content and activity...
How to Optimize for Voice Search in 7 Easy Steps
Based on the results of PwC’s Consumer Intelligence Series poll, 71 percent of Americans would rather conduct voice searches on a smartphone or virtual assistant than type their queries. In addition, 50 percent made purchases through a voice search, and another 25...
4 Best Practices for Twitter Engagement
In the first quarter of 2019 alone, Twitter drew in 330 million active monthly users which further translated into 134 million active and monetizable users daily, based on Twitter’s own Q1 Earnings Report. HubSpot reports 80 percent of users have mentioned a...
How to Turn Your Website into a 24/7 Salesperson
Research shows that 97 percent of consumers learn more information about a local business from online search than anywhere else, according to SEO Tribunal. Because of this, it’s mission-critical for your website to perform at the highest level to meet the expectations...
Part 3: Taking it to the Next Level with Conversational Marketing + Examples
As a business owner or marketer, you understand that the bottom line for any effort is a return on investment. So while we can promote the benefits of conversational marketing all day long, if you can’t prove success with hard data, it's not an effective business...