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B2B SEO Refresher: Pointers for 2022

There’s a clear line of distinction between marketing to consumers (B2C) versus marketing to other companies (B2B). As a B2B marketer, you need to be aware of the specific blog content, SERP keywords or social media posts that business representatives search for—and...

Web Design Process from Idea to Execution: What to Expect When Working with an Agency

The web design process from start to finish can be full of surprises. But whether you’re a seasoned marketing professional or a brand new business owner—a website project or update is likely in your future. You simply can’t build a website and expect it to perform and...

Google My Business is Now Google Business Profile: What That Means

If there’s one thing that’s constant for content marketers, it’s change. Updates to the existing Google My Business feature may seem complex, but we’re here to break down what to expect—and how to maximize your Google Business Profile in 2022. A Brief History of the...

Understanding and Executing a Creative Website Design

Influencing digital consumer behavior is an art form. In large part, it takes a creative website design to be successful. According to a recent survey of 500 consumers, 50 percent agree that an impactful website design is crucial in establishing trust in a business’...

What is UTM tracking, and how does it fit in with offline conversions?

One of the most important elements to measuring a digital campaign’s success is getting an accurate read on the behaviors of your audience. Did they open the email? Have they clicked the link? Were they interested in learning more about your organization? You can...

6 Reasons Why You Should Do a Target Audience Analysis

A vital key for digital marketers to increase brand awareness and conversions is understanding a consumer’s expectation for your business. This specific element of your audience profile can help you create content that your customers will be drawn to—and drive action....
B2B SEO Refresher: Pointers for 2022

B2B SEO Refresher: Pointers for 2022

There’s a clear line of distinction between marketing to consumers (B2C) versus marketing to other companies (B2B). As a B2B marketer, you need to be aware of the specific blog content, SERP keywords or social media posts that business representatives search for—and...

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