Blog

There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can...

When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with...

Your blog is an efficient and inexpensive way to promote your business. With the right content, you can increase website traffic, connect to your ideal prospect and sell more products or services. But only if your target audience finds and enjoys your content.  In...

If you are a content creator or marketing expert, trying to stay ahead of current social media trends can feel overwhelming to keep up. What is popular today might be gone tomorrow and another trend will take its place. To connect with audiences in authentic and...

Is your content marketing strategy up to scratch? According to research from SEMRush, 84 percent of businesses have a content marketing strategy, but only 11 percent think that their strategy is excellent. The secret to a perfect content marketing strategy is data,...

Over a year ago, Google announced that big changes were coming to their algorithm—and now, that update is finally here. It’s time for content marketers to adjust their strategies and align to that vision. “Core Web Vitals” are the new standard for ranked content and...

The goal of all marketing activity is simple—to raise awareness and drive sales. However, just because the concept is simple doesn’t mean that raising awareness is easy. 2020 and 2021 have presented their own challenges, and after the past year and a half, your...

We’ve heard tales that “email is dead.” But that’s a digital marketing myth. Even in our world of content overload, email marketing is still one of the most effective ways to reach your customer or client. According to recent data, email marketing has an average ROI...

A company’s digital health is a foundational pillar of its ability to attract and retain a consumer or client audience. While some strategies may provide short-term solutions, it’s vital to also incorporate long-term tactics to create consistent practices that...

When it comes to search engine optimization (SEO), some of the most important activities you can do aren't actually on your website at all. Off-page SEO factors, or SEO activities that occur away from your website, carry more than 50 percent of the ranking factor...

In the age of the digital consumer, a company’s website is a key player in building a strong marketing and demand generation funnel—and how your own website ranks against competitors is where you’ll get ahead. To understand how you compare, it’s essential to analyze...

This is a guest blog post from Podium, the premiere messaging platform that connects businesses with their customers and enhances the marketing process.  Online reviews were already gaining significance in digital marketing pre-pandemic. But with the onset of COVID-19...