In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target audience of … Read more »
Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand awareness … Read more »
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to genuinely … Read more »
10x digital is a digital marketing agency with a focus on lead generation, high-authority backlink/PR and e-commerce projects. We work with clients ranging from mid-sized businesses to Fortune 5000 companies. 10x is headquartered in Charlotte NC, with offices in Greenville … Read more »
Link building is the process of getting other websites to link back to your site, a.k.a., gaining backlinks. Google uses backlinks as a top search engine optimization (SEO) ranking factor, as well as a signal that your site is a quality source. Sites with more backlinks tend … Read more »
Digital marketing—from website development to optimizing your site and overall marketing—is a huge need for most businesses. Last year, spending on digital marketing in the US and UK grew by 44 percent to $52 billion, according to recent reports. If you’re a business owner … Read more »
Guest Post from Anthony Tisara, at My Biz Niche Search engine optimization (SEO) burst into the public consciousness a couple of decades ago. Compared to what it was in the beginning, SEO is an industry unto itself—a profitable and sophisticated one at that. Over the years, … Read more »
You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or managers, it’s … Read more »
Conversion rate optimization (CRO) may seem complicated, but it can be broken down into a simple system that helps increase the percentage of visitors to your website that convert into customers. If you’re not sure where to get started, read our beginner’s guide to … Read more »
Reviews are a critical component of marketing for any business. While popular in retail, don’t be lulled into thinking that reviews are only for direct to consumer businesses. B2B reviews are just as important, if not more. B2B companies tend to have transactions that are a … Read more »