Blog

Social communities and followers are often the core drivers in your brand’s online conversation. The way they engage with your digital content doesn’t just close sales, but builds awareness, establishes credibility and boosts impressions to new audiences. To have a...

Think about the last time you purchased an item, went to a restaurant or tried a new service. Did you ask a friend for advice, or did you head straight to Yelp, Google or Facebook to check out an online review?  According to Trustpilot, if you chose the latter, you're...

When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with...

According to research from IBISWorld, there will be more than 5,500 digital advertising agencies in the US by the end of 2021.  The benefits of a digital marketing agency are easy to see. A team of experts offer a range of services to help their clients achieve their...

There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can...

Your blog is an efficient and inexpensive way to promote your business. With the right content, you can increase website traffic, connect to your ideal prospect and sell more products or services. But only if your target audience finds and enjoys your content.  In...

If you are a content creator or marketing expert, trying to stay ahead of current social media trends can feel overwhelming to keep up. What is popular today might be gone tomorrow and another trend will take its place. To connect with audiences in authentic and...

Is your content marketing strategy up to scratch? According to research from SEMRush, 84 percent of businesses have a content marketing strategy, but only 11 percent think that their strategy is excellent. The secret to a perfect content marketing strategy is data,...

Over a year ago, Google announced that big changes were coming to their algorithm—and now, that update is finally here. It’s time for content marketers to adjust their strategies and align to that vision. “Core Web Vitals” are the new standard for ranked content and...

The goal of all marketing activity is simple—to raise awareness and drive sales. However, just because the concept is simple doesn’t mean that raising awareness is easy. 2020 and 2021 have presented their own challenges, and after the past year and a half, your...

We’ve heard tales that “email is dead.” But that’s a digital marketing myth. Even in our world of content overload, email marketing is still one of the most effective ways to reach your customer or client. According to recent data, email marketing has an average ROI...