Blog

Influencing digital consumer behavior is an art form. In large part, it takes a creative website design to be successful. According to a recent survey of 500 consumers, 50 percent agree that an impactful website design is crucial in establishing trust in a business’...

One of the most important elements to measuring a digital campaign’s success is getting an accurate read on the behaviors of your audience. Did they open the email? Have they clicked the link? Were they interested in learning more about your organization? You can...

A vital key for digital marketers to increase brand awareness and conversions is understanding a consumer’s expectation for your business. This specific element of your audience profile can help you create content that your customers will be drawn to—and drive action....

Hubspot estimates that Google processes roughly 63,000 search queries per second, translating to 5.6 billion daily opportunities for prospects to find your website. To outrank the competition and convert clicks, digital marketing teams need to double down on...

Thought leadership content allows businesses to highlight their senior leadership teams and position themselves as industry experts.   But did you know that thought leadership can do more than that? According to Edelman’s 2020 Survey, thought leadership has the power...

Social communities and followers are often the core drivers in your brand’s online conversation. The way they engage with your digital content doesn’t just close sales, but builds awareness, establishes credibility and boosts impressions to new audiences. To have a...

Think about the last time you purchased an item, went to a restaurant or tried a new service. Did you ask a friend for advice, or did you head straight to Yelp, Google or Facebook to check out an online review?  According to Trustpilot, if you chose the latter, you're...

When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with...

According to research from IBISWorld, there will be more than 5,500 digital advertising agencies in the US by the end of 2021.  The benefits of a digital marketing agency are easy to see. A team of experts offer a range of services to help their clients achieve their...

There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can...

Your blog is an efficient and inexpensive way to promote your business. With the right content, you can increase website traffic, connect to your ideal prospect and sell more products or services. But only if your target audience finds and enjoys your content.  In...