Blog
How to Tackle a Seasonal Content Marketing Strategy
Seasonality affects B2B businesses and B2C businesses differently. For B2B enterprises, the goal is not to inundate potential customers with a bunch of sales, holiday-themed content and emails (unless that's what your research shows they want). Instead, you need to...
Google’s Content Update: What You Need to Know
As of August 2022, Google holds more than 90 percent of the world’s total search engine market share. If you want to get ahead, your content needs to rank high in search results. High-value content is one of the most effective ways to increase brand awareness and...
10 Content Tactics to Level Up Your B2B Event
B2B events (virtual or in-person) are powerful ways to connect with potential clients or consumers. Instead of hoping that someone reads your email or takes your call, you have their full attention. But to get the most out of your hours of preparation, you need to...
3 Pillars of a Successful Google Ads Campaign
Every day, millions of internet users across the globe search for answers: Where can I find a dinner restaurant in my area? How do I fix a flat tire? What is the best accounting platform for my business? Digital marketers can use Google Ads to catch consumers'...
4 Ways to Build Brand Awareness with SEO
Business owners often consider SEO a vehicle to direct consumers from search results to a company website. But that only scratches the surface of what strong SEO can accomplish. It’s also a powerful tool to help increase your brand’s overall recognition and market...
B2B Marketing Trends: 7 Channels to Use Now
The B2B marketing funnel is more than just pushing prospects from conversation to conversion. To move the needle for high-value clients, it takes a multi-channel approach. A strategy that attacks from every angle is critical. Top Trends for B2B Marketing Funnel...
3 Strategies to Scale Your Content Marketing Plan
Content marketing is one of the best ways to increase brand awareness, drive organic website traffic, and establish credibility and trust with your target audience. In fact, it’s so important that 66 percent of marketers plan to invest more in their content marketing...
Why a Server-Side Tag Manager Is Essential for Privacy
Storing, processing, and accessing critical server-side data requires a well-organized hierarchical structure allowing users to access data quickly. This system provides better oversight over data flows, making it easier to secure essential assets and define access...
7 Common Paid Advertising Mistakes to Avoid
Everyone wants to get in on paid advertising; it’s easier and faster than traditional marketing, but without the right strategy, you may not see significant returns. To help you get the most from your money, our team of experts at 10x compiled seven common advertising...
3 Reasons to Start Using Google Tag Manager Today
Google Tag Manager and Google Analytics are essential components of a digital strategy—but these tools can get confusing. Understanding how the two work together offers a powerful solution for businesses that want to track their advertising ROI and software metrics:...
Link Building Basics: How Digital Content Builds Brands
Imagine if you turned on the news to see a high-ranking expert, politician, or celebrity quote you. That would be pretty exciting, right? Suddenly, you would have legitimacy and authority you didn’t have before, leading to more attention for future statements you...
10x Quick Guide: Domain Rating vs. Domain Authority
Your website is a gateway for consumers to connect with your brand. To be found, you have to “score” well with search algorithms—content, site performance, and engagement metrics are all measured to gauge the value of your site. If you score high? You might show up on...