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10 New Types of Content Your Audience Will Love

There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can...

Using Content to Drive Your Sales Process

When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with...

Top 4 Tips to Increase Website Traffic with Blog Posts

Your blog is an efficient and inexpensive way to promote your business. With the right content, you can increase website traffic, connect to your ideal prospect and sell more products or services. But only if your target audience finds and enjoys your content.  In...

How to Track Trends in a Social World (And Use Them to Build Business)

If you are a content creator or marketing expert, trying to stay ahead of current social media trends can feel overwhelming to keep up. What is popular today might be gone tomorrow and another trend will take its place. To connect with audiences in authentic and...

Content Marketing KPIs and Metrics to Track

Is your content marketing strategy up to scratch? According to research from SEMRush, 84 percent of businesses have a content marketing strategy, but only 11 percent think that their strategy is excellent. The secret to a perfect content marketing strategy is data,...

Google Update 2021: How to Avoid Losing Your Traffic and SEO Rankings

Over a year ago, Google announced that big changes were coming to their algorithm—and now, that update is finally here. It’s time for content marketers to adjust their strategies and align to that vision. “Core Web Vitals” are the new standard for ranked content and...