Blog
How and Why You Need to Update Your Blog Content
In terms of your brand’s digital marketing and presence, the overall goal is to stay both current and relevant. So you create consistent, targeted social media content. You strategize ways to attract more subscribers and send fresh and engaging emails. You check...
5 Marketing and Business Books to Read in 2020
This past year, we started a book club with our 10x digital team. While we have two offices with on-site staff, we also have distributed employees. As a way to foster relevant team building, we picked a list of business books to read, exchange and discuss every month....
How to Assess Your Online Presence—And What That Means
Whether your company is brand new or well-established, chances are you already have a digital identity on the web. But what exactly is an online presence, and how does it impact your business? Your online presence encompasses all digital content and activity...
How to Optimize for Voice Search in 7 Easy Steps
Based on the results of PwC’s Consumer Intelligence Series poll, 71 percent of Americans would rather conduct voice searches on a smartphone or virtual assistant than type their queries. In addition, 50 percent made purchases through a voice search, and another 25...
4 Best Practices for Twitter Engagement
In the first quarter of 2019 alone, Twitter drew in 330 million active monthly users which further translated into 134 million active and monetizable users daily, based on Twitter’s own Q1 Earnings Report. HubSpot reports 80 percent of users have mentioned a...
How to Turn Your Website into a 24/7 Salesperson
Research shows that 97 percent of consumers learn more information about a local business from online search than anywhere else, according to SEO Tribunal. Because of this, it’s mission-critical for your website to perform at the highest level to meet the expectations...
Part 3: Taking it to the Next Level with Conversational Marketing + Examples
As a business owner or marketer, you understand that the bottom line for any effort is a return on investment. So while we can promote the benefits of conversational marketing all day long, if you can’t prove success with hard data, it's not an effective business...
Video and Social Media Strategy: A Beginner’s Guide
Social media is constantly evolving, forcing marketers to stay ahead of the game to ensure their posts are seen, while also keeping consumers engaged. For a growing business to continue to flourish, a solid social media strategy is an absolute must. Here is why video...
Part 2: How to Build a Successful Conversational Marketing Strategy
For the second part of our blog series on conversational marketing, we’re diving into the specifics of creating a successful messaging strategy. Conversational marketing is all about meeting your target audience where and how they want--whether that be social media or...
What is Conversational Marketing and Why Does it Matter?
This post is the first in a three-part series on Conversational Marketing. You’ve likely heard the phrase conversational marketing before. Andy Peart, CMO at Artifical Solutions, defines it to Forbes as: “a term that describes a feedback-oriented approach to...
4 Tips to Create Content your Key Audience Can’t Live Without
In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target...
The 7 Most Important SEO KPIs You Should Be Tracking
Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand...