Blog
How to Make AI Work in Marketing
Artificial intelligence (AI) is not just an idea for the future—it’s here now and continues to build momentum. The global AI market is forecasted to reach $500 billion in revenue this year, and 83 percent of executives consider AI a strategic priority to increase...
Technical SEO vs. Content SEO: What’s the Difference?
If you’re a business owner with a website, you probably often hear the term “search engine optimization (SEO)” every other day. While there are dozens of tactics to drive traffic to your website, SEO remains one of the most effective. SEO is less expensive than...
What Google Search Experts Say About AI Content
Amid the explosive growth of powerful artificial intelligence (AI) tools like ChatGPT, many professionals are curious about what this means for the future of work. In particular, content marketers are concerned about how search engines will rank AI-generated content....
10x’s Guide to Branded Content Marketing on LinkedIn
LinkedIn is currently the number-one platform for B2B lead generation, and it’s not hard to see why. Forty percent of surveyed marketers agree that LinkedIn is the most effective channel to attract and nurture high-quality leads. Target audiences who encounter branded...
Why Google is Recommending Marketing Agency Support
Let’s talk about your PPC and search engine marketing strategy. No matter the size or scope, effective marketing campaigns require time, budget and technology to be successful. And for small to medium businesses, those three things often come in short supply. As...
Will AI Robots Replace Human-Produced Content?
Artificial intelligence has made enormous leaps in recent years. This software transforms how companies interact with an audience, employees streamline workflow, and consumers search for information. But as we’ve seen in these last few months, that only begins to...
6 Tips to Help Your Landing Page Convert Customers
The sole purpose of most landing pages is to convert visitors into returning customers. That can happen in many ways: answering their questions, proposing solutions or providing in-depth content on a specific topic. But if your conversion rates are topping off at...
5 New AI Marketing Tools You Should Know About
Artificial intelligence has been around for a long time. Still, with OpenAI’s viral release of ChatGPT in 2022, talk of AI tools has dominated the internet and is quickly becoming a trend. Now, everyone’s wondering if the long-promised AI revolution is finally here....
2023 Search Marketing Trends You Need to Know
Near the end of 2022, Google released new algorithm updates that prioritized personal, streamlined search experiences. Consumers have high expectations for search engine results—and to make that first page of links, you need to understand how Google operates in the...
4 Ways Content Marketers Can Leverage AI Right Now
Artificial intelligence (AI) is one of the hottest topics in tech today (if you haven’t heard of it yet, just look up #ChatGPT on Twitter). And though AI isn’t new, it’s gone mainstream and the general public is experiencing the benefits of this ground-breaking...
5 Ways to Incorporate Content into a Sales Strategy
Driving new revenue is the shared task of the sales and marketing teams. Whether through digital marketing, traditional advertising or networking, both teams are working hard to build your brand and make it sustainable for the future. Content Marketing and Sales...
6 Essential Things to Put on Your LinkedIn Profile
Let's talk about your LinkedIn. This platform is an excellent place to build your professional brand—whether you're a CEO looking to expand your social influence or a young professional in need of a network. Although some may see this tool as a necessary evil, you...