Blog
Video and Social Media Strategy: A Beginner’s Guide
Social media is constantly evolving, forcing marketers to stay ahead of the game to ensure their posts are seen, while also keeping consumers engaged. For a growing business to continue to flourish, a solid social media strategy is an absolute must. Here is why video...
Part 2: How to Build a Successful Conversational Marketing Strategy
For the second part of our blog series on conversational marketing, we’re diving into the specifics of creating a successful messaging strategy. Conversational marketing is all about meeting your target audience where and how they want--whether that be social media or...
What is Conversational Marketing and Why Does it Matter?
This post is the first in a three-part series on Conversational Marketing. You’ve likely heard the phrase conversational marketing before. Andy Peart, CMO at Artifical Solutions, defines it to Forbes as: “a term that describes a feedback-oriented approach to...
4 Tips to Create Content your Key Audience Can’t Live Without
In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target...
The 7 Most Important SEO KPIs You Should Be Tracking
Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand...
How Thought Leadership Boosts You, Your Brand & Others
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to...
6 Proven Link Building Tactics to Boost Your SEO
Link building is the process of getting other websites to link back to your site, a.k.a., gaining backlinks. Google uses backlinks as a top search engine optimization (SEO) ranking factor, as well as a signal that your site is a quality source. Sites with more...
Working With a Digital Marketing Agency: What You Need to Know
Digital marketing—from website development to optimizing your site and overall marketing—is a huge need for most businesses. Last year, spending on digital marketing in the US and UK grew by 44 percent to $52 billion, according to recent reports. If you’re a business...
16 SEO Myths That You Should Ignore
Guest Post from Anthony Tisara, at My Biz Niche Search engine optimization (SEO) burst into the public consciousness a couple of decades ago. Compared to what it was in the beginning, SEO is an industry unto itself—a profitable and sophisticated one at that. Over the...
8 Reasons Every Website Needs a Blog
You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or...
Conversion Rate Optimization: A Beginner’s Guide
Conversion rate optimization (CRO) may seem complicated, but it can be broken down into a simple system that helps increase the percentage of visitors to your website that convert into customers. If you’re not sure where to get started, read our beginner’s guide to...
Why You Need B2B Reviews and How to Get Them
Reviews are a critical component of marketing for any business. While popular in retail, don’t be lulled into thinking that reviews are only for direct to consumer businesses. B2B reviews are just as important, if not more. B2B companies tend to have transactions that...