Blog

A website’s digital health is a critical factor in its performance. If a search engine flags your website as “spammy” or low-quality, it just might be the difference between losing to the competition or a conversion. If you’re hoping to improve your website’s efficacy...

A solid social media strategy provides a direct line of connection to your target followers. Get it right, and you’ve built an engaged, listening audience. Get it wrong, and you might be on the receiving end of a vocal set of consumers (who are ready with mocking...

Did you know that Ratuken Marketing estimates that roughly 80 percent of consumers have made a purchase recommended by an influencer? If you want to start improving your influencer marketing strategy, you need to find influencers that connect with your brand. How can...

Breaking the email inbox barrier isn’t easy. Your message has to compete with meeting invites, product promotions, and family newsletters—but when you get it right, it’s a direct link to your consumer. There’s no silver bullet to securing an open, but there are...

How much content have you consumed lately? The answer? Probably a lot. According to research from Variety, user-generated content represents 39 percent of respondents’ time spent with media. That’s an incredible amount of time–and an incredible amount of content. Not...

Account-based marketing (ABM) is a system that allows digital marketers to work with sales teams to optimize strategy, personalize content and increase conversions. This approach reverses the traditional marketing model by starting with a small segment of leads to...

Do you ever wonder how a business puts the perfect ad on your screen? More likely than not, it all comes down to their programmatic advertising strategy. In order to support an existing marketing mix, brands need to serve targeted content in the online spaces their...

There’s a clear line of distinction between marketing to consumers (B2C) versus marketing to other companies (B2B). As a B2B marketer, you need to be aware of the specific blog content, SERP keywords or social media posts that business representatives search for—and...

The web design process from start to finish can be full of surprises. But whether you’re a seasoned marketing professional or a brand new business owner—a website project or update is likely in your future. You simply can’t build a website and expect it to perform and...

If there’s one thing that’s constant for content marketers, it’s change. Updates to the existing Google My Business feature may seem complex, but we’re here to break down what to expect—and how to maximize your Google Business Profile in 2022. A Brief History of the...

Influencing digital consumer behavior is an art form. In large part, it takes a creative website design to be successful. According to a recent survey of 500 consumers, 50 percent agree that an impactful website design is crucial in establishing trust in a business’...

One of the most important elements to measuring a digital campaign’s success is getting an accurate read on the behaviors of your audience. Did they open the email? Have they clicked the link? Were they interested in learning more about your organization? You can...