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Digital Marketing KPIs to Track in 2021

If 2020 taught us anything, it’s that digital communication, presence and reputation matters. Whether you’re a business leader looking to engage a new audience or a seller nurturing a new lead, it’s important to set, establish and maintain Key Performance Indicators...

Unique New Year’s Resolutions for Your Business

If you’re in a leadership role at your organization, you’re likely already in the thick of planning. Between mapping out your revenue forecasts, employee initiatives and growth goals, it’s easy to get buried under all the details. This year, we encourage you to step...

How to Create an FAQ Page (+ The SEO Benefits)

If you’re a marketer or business manager looking to level up your site’s user experience, you may be wondering how to create an FAQ page. You typically find FAQ pages on most successful websites, and for good reason. This handy piece of content accomplishes many goals...

Email Testing Platforms, ESP and CRM: What’s the Difference and What Does Your Business Need?

In our digital world, we have more ways to contact our customers than ever, and yet email marketing remains one of the most successful channels. According to the Content Marketing Institute, 87 percent of marketers use email to distribute information. If you’re...

Reduce Your Bounce Rate Before Google’s Page Experience Update

Marketers, get ready for May 2021—the launch date of Google’s new Page Experience update. Once again, Google has decided to turn SEO on its head, adding user experience to the list of priorities that their algorithm uses to rank sites.  What is this update, and why is...

3 Keys to Successful Digital Reputation Management

A staggering 90 percent of consumers find businesses via internet searches, according to BrightLocal—which means your digital reputation has never been more important. Digital reputation management (also called online reputation management or ORM) is the process of...
Using Google My Business: A Beginner’s Guide

Using Google My Business: A Beginner’s Guide

Google My Business (GMB) is an extremely valuable platform for businesses to communicate information to their target audience as well as a tool to boost your local SEO. As a busy owner or marketer, the last thing you want is another network to manage. However, GMB is...

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7 Small SEO Strategies that Yield Major Results

7 Small SEO Strategies that Yield Major Results

If you are a business owner in this era of digital transformation, chances are, you know the importance of search engine optimization (SEO). If you are in the early stages of a website launch or rebrand, SEO becomes even more useful to ensure your content ranks high...

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