Enriching and expanding your site’s targeted content should be an ongoing practice for reaching and resonating with your audience while giving consistent power for searches of your keywords–thus improving your rankings.
If you’re not creating content, you’re putting yourself at a distinct disadvantage, and the data tells us why:
- 72 percent of marketers say relevant content creation was the most effective SEO tactic.
- While content marketing costs 62 percent less than outbound marketing, it generates more than three times as many leads.
The 10x Content Marketing Strategy
Our content marketing services help bring value to your website, your customers and your business. Communicating the right content to the right audience about your product or service is the core of successful content marketing strategy and execution. Linchpins of the process:
- Determine goals and buyer personas
- Analysis, including a content audit
- Identify types of content that will resonate with your audience
- Identify best types of distribution, including social media
- Create a working content calendar
- Integrate with overall marketing and business plan
- Analyze with pre-determined metrics
Content that is on point is information your audience cares about. Content pieces we can provide for you include:
- Lead pages/product pages
- Blog posts
- Long-form content/articles
- Infographics/interactive content
If you’re interested in building links to existing or future content on your website, learn more about our link building services.
Once you have optimized content (and lots of it), you need to aptly distribute it and amplify it.
Many times website traffic originates from sources other than organic traffic.Targeted distribution and promotion of the content is critical for really maximizing its existence. There are three main types of content and we recommend a combination of these:
- Paid – ads, sponsored content–media that’s placed and paid for.
- Owned – communication and content that is owned by a company—such as one’s website, blogs, and emails.
- Earned – via a third-party editorial mentions from bloggers, journalists and other high-authority sites that share your content and/or backlinks to your website.
We help you create a large portfolio of content to provide high SEO value, drive targeted traffic and boost your brand authority for years to come. Let us do the hard work while you reap the benefits.