Programmatic Advertising: The Hyper-Targeted Recruitment Marketing Solution for Mid to Large Companies
As an HR professional or marketing director, you understand the importance of finding the right candidates for your open positions. You also know that traditional recruitment marketing methods like job postings and job boards can be hit or miss, often resulting in a flood of unqualified applicants. Fortunately, there’s a better way to recruit – programmatic advertising.
Programmatic advertising is a data-driven approach that uses sophisticated algorithms to serve ads to highly-targeted audiences. By leveraging user data, machine learning, and real- time bidding, programmatic advertising can help you hyper-target potential candidates based on their interests, behavior and online activity. Here’s how it works:
1. Audience Segmentation
Programmatic advertising starts with audience segmentation, where your target audience is broken down into smaller, more specific groups based on demographics, job titles, and other relevant factors.
2. Ad Creation
Once the target audience has been identified, programmatic advertising creates highly personalized ads that resonate with each group. These ads can include text, images videos, and even interactive content.
3. Real-time Bidding
Programmatic advertising then auctions off ad space in real- time, using data to determine the most effective placement for each ad. This ensures that your ad is seen by the right people, at the right time, and in the right place.
4. Analytics and Optimization
Programmatic advertising doesn’t stop once the ads are served. It continuously monitors and analyzes campaign performance, making real- time adjustments to maximize ROI and improve overall effectiveness.
Programmatic advertising vs. traditional recruitment methods
- Cost-Effective because it’s AUDIENCE FIRST: programmatic advertising can be more cost-effective than traditional recruitment methods because it targets only the most relevant audience, reducing wasted ad spend;
- Increased Efficiency: programmatic advertising automates much of the recruitment process, saving you time and effort;
- Better Quality Candidates: by targeting only the most relevant audience, programmatic advertising can help you attract high-quality candidates who are a better fit for your open positions.
- Email Database: our partnership with programmatic has proprietary pixel technology-so you can build an email database of the audience the ads were served to and anyone on your website during the campaign (post launch);
- Real-Time Results: programmatic advertising provides real-time data on campaign performance, allowing you to make data-driven decisions and optimize your campaign on the fly.