Creating a website is much more than uploading some copy and photos on the Internet. Whether you are creating a new site or revamping a new one, we employ the latest technology and years of expertise to producing a site that meets your needs, goals, and converts for both awareness and leads. We ask many questions and analyze where you want to be, including ensuring your site is mobile responsive, scalable and will differentiate you from the competition.
The 10x Process
- Analysis or discovery, including benchmarking, keywords
- Integration of brand/marketing strategy
- Develop sitemap
- Content analysis with resulting content plan
- Action plan/schedule
- Wireframes or schematics for approval
- Beta site
- Baseline SEO
- Live to the public
Depending on your overall goals, schedule, budget, we highly suggest a UX study during the initial analysis and process.
User experience (UX) is one of the hundreds of factors used by search engines to determine whether or not to show your site to people searching for the products or services your business provides. UX clues your website may be giving, for example:
If your website is ranked number one in Google, but people consistently click on it and then click back to search engines, that’s an indicator that your website is not providing the value it claims to. This is similar to time on page—if people consistently spend minimal time on your website, Google will see that as a negative ranking factor.
If those signals don’t show that your website is solving the searcher’s problem, you’re likely going to suffer in search results. This can be detrimental to your bottom line, hurting profits and brand equity in the process. We want to make sure this doesn’t happen to you.
Our web design and user experience services provide you with a site that gives potential visitors exactly what they’re looking for. To determine the changes your website needs, we do research and testing, which we use to:
- Create personas
- Determine potential drawbacks in current experience and flow of site
- Identify ideal clients’ needs and how those can be addressed on the site
- Create all content (graphics, written, and interactive) that you need
All of this is then put into a plan to improve content, overall site flow and even on-site SEO metrics, the latter of which we often pair web design. Making necessary changes to your on-site SEO allows us to ensure your site is sending all the right signals to Google via metadata, internal linking, sitemap structure and much more.
If you’re ready to drive more traffic and score more sales, give us a call or fill out the form on this page.