Successful pay-per-click (PPC) advertising campaigns drive targeted traffic—people who are searching for your services—to your website. For those questioning whether or not your business needs to spend money on paid search ads, you could be missing out on substantial conversions. Efficient PPC campaigns can put your business in the driver’s seat; getting you results and conversions quicker than any other tactic of digital marketing.

Top 5 Reasons Your Business Needs PPC:

  1. First-page search results;
  2. Increased traffic;
  3. Targeted to your customers;
  4. Reaches customers ready to buy;
  5. Greater control of ROI.

Many times PPC can be one of the quickest digital marketing tools to gain immediate action for converting a click into a lead or sale.

PPC Management

Success with PPC advertising doesn’t happen overnight, as campaigns must be optimized and adjusted almost on a daily basis. For marketers who already wear many hats or those who don’t have significant experience managing PPC campaigns and budgets, it can be challenging to ensure it’s profitable.

At 10x digital, our paid search advertising specialists have 10+ years of experience proactively tracking, testing and optimizing dozens of factors and metrics on major search engines, including Google and Bing, to maximize sales generated by your campaigns.

Google AdWords

AdWords is Google’s PPC advertising system, and more than likely, most of your customers are searching for you on Google. Depending on your industry, it can be hard to compete with top-dollar digital marketing budgets and get your business organically listed on the first page of Google. With a successful AdWords campaign, you can compete on the same level as other companies in your industry. Google AdWords is consistently seen as one of the best ways to target and reach the customers who are searching for you.

Our team has significant expertise managing the following Google AdWords campaigns:

  • Google Search and Display
  • Google Shopping
  • Google Retargeting

Bing

While Google dominates the search engine market, Bing still provides a huge market for your business to target. Depending on your industry and more specifically our target demographic, you could see an increase in conversions using BingAds combined with Google AdWords or better results overall.

Our BingAds optimization specialists can set up new campaigns or migrate your existing AdWords campaigns in Bing and then work to improve them to achieve maximum profitability. We’ll compare the results from BingAds and Google AdWords to determine the best strategy for your business—even if it’s a combined approach.

Schedule an Audit Today

At 10x, we make smart, results-oriented decisions for our PPC clients, providing detailed analysis and reporting for all campaigns along the way. If you have questions about whether BingAds or Google AdWords campaigns are a good option for your business, or how to optimize them for greater profitability, contact us to schedule an audit or consultation.