LIV Student

  • PPC & CRO Case Study
  • Web Development

The Goal:

Improve the performance of LIV Student’s existing Google Ads campaigns, with a specific focus on increasing conversions and decreasing cost per conversion.

The Solution:

After auditing the existing campaigns, we refocused the strategy and rebuilt each campaign. We also developed targeted landing pages for all paid ads that would improve quality and relevance scores. We continued to optimize and adjust – leading to very successful campaigns with high ROI Year Over Year (YOY).

PPC/CRO Results:

  • Conversion rate increased by 126% YOY
  • Cost per conversion decreased by 78% YOY
  • Average cost per click decreased by 50% YOY