Online Reputation Management

What is ORM?

Online Reputation Management (ORM) is a practice every business should include in its business plan, not just its marketing plan. ORM should be an ongoing discipline. If a company doesn’t have an experienced ORM manager with Search Engine Optimization (SEO) and related experience, it should consider outsourcing this function.

10x advises a customized approach for most companies to cultivate and maintain the healthiest online reputation–long and short-term.

Online Reputation Management

ORM includes many tactics to successfully maintain a healthy online reputation, whether you’re an individual or company. Here are some basics for managing a reputation — which 10x digital highly recommends and offers for its clients:

  • Monitoring any press or usage of your name in online references;
  • Monitoring and managing online reviews across the many directories and ratings or review sites in your industry or in general;
  • Responding to reviews when necessary;
  • Registering specific URLs related to your business or name and managing this database and renewals;
  • Creating keyword-rich content for the different sites representing your brand;
  • Performing outreach or garnering offsite SEO or backlinks for your site(s).

These are just a few of the best practices for ORM. 10x advises a customized approach for most companies to cultivate and maintain the healthiest online reputation–long and short-term.

ORM Case Study

Published positive, true content to rectify and rebuild client’s reputation

Case Study Preview

In the short-term we pushed the negative posts far beyond the search engines’ first page search results for his and his companies’ names and terms. For the longer-term, our content strategy included keyword-rich, consistent content on sites and different platforms as well as an organic and robust linkbuilding campaign. Now his and his companies reputations are much better reflected and positioned online, helping not only their reputation but their potential for revenue and growth.