What is Conversion Rate Optimization?

The Conversion Rate Optimization (CRO) process simply means: increasing the percentage of website visitors who convert into customers. Conversions are desired visitor actions based on the objective of a website, whether it be generating online sales or leads from contact forms/phone calls. Successful CRO plans will improve user experience and increase website conversions.

How are Website Conversions Tracked?

Conversions are tracked when visitors perform desired actions on a website. These actions may include: making purchases, filling out contact forms, registering for events, scheduling appointments, making phone calls, visiting specific pages or a range of other desired behaviors. Tracking conversions is essential to gauging the success of a website and a comprehensive
digital marketing strategy.

Our CRO Process

Our Conversion Rate Optimization process includes industry-standard practices as well as out-of-the-box strategies that deliver results. 10x digital can assist with the following:

  • Identify Customers
    What is the audience? A focus on your marketing message, your target audience and buyer personas to ensure every aspect of your digital marketing program is well positioned to maximize the chances of conversion.
  • Identify Website Goals
    What is the primary goal of the website? We will work together to determine the actions and behaviors that should be tracked as conversions.
  • Usability Analysis
    Is the user experience adequate? Through analytics, eyeball tracking, and other tools, we will measure and analyze users’ behavior and experience on your website. Targeted modifications will be implemented to improve the user experience and increase sales.
  • E-Commerce Optimization
    Is the checkout process easy for customers? Refine the visitor’s experience during checkout to eliminate barriers and increase their motivation to complete
    the purchase.
  • Landing Page Optimization
    Are visitors bouncing too often? Research shows that a website has only a couple seconds to make a good first impression. We will optimize the site’s landing pages (the first page the user sees) to grab the user’s attention and increase visitor performance.
  • Split Testing (A/B Testing)
    Are landing pages performing to their potential? We will use A/B testing and multivariate testing to implement measured improvements in user experience and sales messaging to drive a higher conversion rate.
  • Use Social Proof
    Is the website promoting reputability? Social proof, such as testimonials and media mentions, can be powerful tools for boosting conversion rates when
    strategically implemented.