Conversion Rate Optimization
WHAT IS CONVERSION RATE OPTIMIZATION?
The Conversion Rate Optimization (CRO) process simply means: increasing the percentage of website visitors who convert into your customers. It’s mission-critical for your website to perform at the highest level to meet the expectations and needs of your target audience all while converting them into repeat customers. A well-optimized website will improve user experience and act as an engaged salesperson while your real team is offline, thus increasing your conversion rates.
HOW ARE WEBSITE CONVERSIONS TRACKED?
Conversions are tracked when visitors perform set desired actions on a website. These actions may include: making purchases, filling out contact forms, registering for events, scheduling appointments, making phone calls, visiting specific pages or a range of other desired behaviors. Tracking conversions is essential in gauging the success of a website and ROI of a comprehensive digital marketing strategy.
OUR CRO PROCESS
Our Conversion Rate Optimization process includes industry-standard practices as well as out-of-the-box strategies that deliver results. 10x digital can assist with the following:
Identify Website Goals
Landing Page Optimization
Split Testing (A/B Testing)
Use Social Proof
Case Study: LIV Student
Improve the performance of existing Google Ads campaigns
Case Study Preview
- Conversion rate increased by 126% YOY
- Cost per conversion decreased by 78%
- Average cost per click decreased by 50%