Health Insurance Payor Case Study
- Content Creation & Marketing
- Linkbuilding & Backlinks
Score mid-high authority backlinks for a large national health insurance payor company to increase brand awareness, web traffic and ultimately conversions and increased customers.
Performed PR Outreach to secure by-lined articles, mentions and guest posts, including links to content pieces on the Payor’s landing pages and blog. Also conducted a survey to create a custom Infographic we used for linkbuilding purposes and they used for internal marketing.
In six months we conducted a survey, produced infographics and content with targeted pitching – where we scored 50+ national articles and high-authority backlinks. This also included some trade publications.
- Uncovered untapped story angles and sources for PR/awareness
- Notable placements include Harcourt Health, Reader’s Digest and Motley Fool