Health Insurance Payor Case Study

  • Content Creation & Marketing
  • Linkbuilding & Backlinks

GOAL

Score mid-high authority backlinks for a large national health insurance payor company to increase brand awareness, web traffic and ultimately conversions and increased customers.

SOLUTION

Performed PR Outreach to secure by-lined articles, mentions and guest posts, including links to content pieces on the Payor’s landing pages and blog. Also conducted a survey to create a custom Infographic we used for linkbuilding purposes and they used for internal marketing.

RESULTS

  • In six months we conducted a survey, produced infographics and content with targeted pitching – where we scored 50+ national articles and high-authority backlinks. This also included some trade publications.

  • Uncovered untapped story angles and sources for PR/awareness
  • Notable placements include Harcourt Health, Reader’s Digest and Motley Fool

Examples of Placements