by Caroline Liller | Jan 15, 2025 | Digital Marketing, Marketing Strategies
AI is everywhere, from tools like ChatGPT automating our emails to search platforms like Gemini reshaping how we find answers. But what do all these innovations mean for SEO? Is it still relevant in an era when AI has taken over? The short answer is absolutely. The...
by Caroline Liller | Dec 10, 2024 | Digital Marketing, Marketing Strategies
Google is constantly changing the rules. It may seem like your website ranks at the top one minute, and you’re wondering where it all went wrong the next. It’s easy to view SEO as an unsolvable puzzle, but this online marketing tactic is here to stay. No matter how...
by | Oct 5, 2024 | Digital Marketing, Marketing Strategies
Most businesses focus on target keywords, backlinks, and technical optimizations when building a successful SEO strategy. But another often-overlooked factor can significantly impact a website’s organic search visibility: brand recognition. Imagine how much easier it...
by | Sep 16, 2024 | Digital Marketing, Marketing Strategies
Search engine optimization (SEO) will help your business promote organic search visibility and achieve sustainable growth. Effective SEO strategies are vital to increase your website’s ranking in search engine results pages (SERPs), attract more qualified consumer...
by | Aug 28, 2024 | Digital Marketing, Marketing Strategies
Search engine ranking reports show how visible your website is on a search engine results page (SERP). Having a high SERP position makes it easier to reach your target audience. Once you achieve this desired position, the real challenge is maintaining it. But don’t...
by | Jul 10, 2024 | Digital Marketing, Marketing Strategies
Pay-per-click (PPC) advertising enables your brand to reach consumers on the platforms and search engines they use most often. Sixty-five percent of consumers click on PPC ads, which generates twice as many website visitors as SEO alone. But to harness this...