Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to genuinely … Read more »
You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or managers, it’s … Read more »
Every business, solopreneur, or contractor has a wealth of data on his or her hands. The struggle is capturing it, measuring it and using it to better your business practices. Whether you outwardly spend time or money on marketing, you can always increase your sales, … Read more »
There are dozens of local listing sites, and your business should be on as many of them as possible. As a local business, you may struggle to out-rank large national competitors in organic search. By keeping the basic details about your business up to date, however, you’re … Read more »
Communication in healthcare is critical, ensuring patients are in-the-know and allowing your practice to provide value. Email marketing is an inexpensive way for healthcare marketers to communicate regularly and effectively with every patient and subscriber (potential … Read more »
There are many analytics to pay attention to when monitoring your overall marketing efforts or a specific marketing campaign. Whether you are adjusting your Pay-Per-Click (PPC) budgets or ROI on SEO campaigns, conversion rates are the most important factor when looking at … Read more »
Content calendar templates are a great way to get organized with your content marketing, which takes good planning and strategic execution to be effective. They allow you to track your plan and the data, making it easier to stay on track and make intentional marketing … Read more »
The use of infographics (IGs) in digital marketing has soared over the past few years due to the aid they provide in effective, memorable communication. Research shows the brain is better at retaining and retrieving information tied to visual stimuli--an image processor. Read more »
Search engine marketers rely heavily on Google and the data it provides for keyword research. Google Keyword Planner is used by ultimately all SEO marketers, yet it has a few flaws that can provide inaccurate information for keyword metrics. Some digital marketers are aware … Read more »
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that obtain … Read more »