Today’s public relations is certainly not the same process as was practiced during the golden ad age of Mad Men. PR has almost completely morphed from the way it was taught and implemented –just a few years ago.
Before the recent digital age (or to define more specifically) –before 2007 and the unveiling of the smartphone and mobile devices—PR was a completely different animal. And from a similar viewpoint, just a decade ago there was a wider chasm of understanding and general lack of linkages among PR, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). More than a decade ago, content marketing wasn’t even a recognized term. What Happened? Read the full article by 10x digital President Holly Rollins on Crowd Reviews.