In terms of your brand’s digital marketing and presence, the overall goal is to stay both current and relevant. So you create consistent, targeted social media content. You strategize ways to attract more subscribers and send fresh and engaging emails. You check website … Read more »
Whether your company is brand new or well-established, chances are you already have a digital identity on the web. But what exactly is an online presence, and how does it impact your business? Your online presence encompasses all digital content and activity associated with … Read more »
In the first quarter of 2019 alone, Twitter drew in 330 million active monthly users which further translated into 134 million active and monetizable users daily, based on Twitter’s own Q1 Earnings Report. HubSpot reports 80 percent of users have mentioned a business in a … Read more »
Research shows that 97 percent of consumers learn more information about a local business from online search than anywhere else, according to SEO Tribunal. Because of this, it’s mission-critical for your website to perform at the highest level to meet the expectations and … Read more »
As a business owner or marketer, you understand that the bottom line for any effort is a return on investment. So while we can promote the benefits of conversational marketing all day long, if you can’t prove success with hard data, it’s not an effective business … Read more »
Social media is constantly evolving, forcing marketers to stay ahead of the game to ensure their posts are seen, while also keeping consumers engaged. For a growing business to continue to flourish, a solid social media strategy is an absolute must. Here is why video is … Read more »
For the second part of our blog series on conversational marketing, we’re diving into the specifics of creating a successful messaging strategy. Conversational marketing is all about meeting your target audience where and how they want–whether that be social media or … Read more »
This post is the first in a three-part series on Conversational Marketing. You’ve likely heard the phrase conversational marketing before. Andy Peart, CMO at Artifical Solutions, defines it to Forbes as: “a term that describes a feedback-oriented approach to driving … Read more »
In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target audience of … Read more »
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to genuinely … Read more »