This past year, we started a book club with our 10x digital team. While we have two offices with on-site staff, we also have distributed employees. As a way to foster relevant team building, we picked a list of business books to read, exchange and discuss every month. … Read more »
Link building is the process of getting other websites to link back to your site, a.k.a., gaining backlinks. Google uses backlinks as a top search engine optimization (SEO) ranking factor, as well as a signal that your site is a quality source. Sites with more backlinks tend … Read more »
Digital marketing—from website development to optimizing your site and overall marketing—is a huge need for most businesses. Last year, spending on digital marketing in the US and UK grew by 44 percent to $52 billion, according to recent reports. If you’re a business owner … Read more »
Guest Post from Anthony Tisara, at My Biz Niche Search engine optimization (SEO) burst into the public consciousness a couple of decades ago. Compared to what it was in the beginning, SEO is an industry unto itself—a profitable and sophisticated one at that. Over the years, … Read more »
Conversion rate optimization (CRO) may seem complicated, but it can be broken down into a simple system that helps increase the percentage of visitors to your website that convert into customers. If you’re not sure where to get started, read our beginner’s guide to … Read more »
Reviews are a critical component of marketing for any business. While popular in retail, don’t be lulled into thinking that reviews are only for direct to consumer businesses. B2B reviews are just as important, if not more. B2B companies tend to have transactions that are a … Read more »
Search engine optimization (SEO) for a website is a complex and technical process. Even skilled digital marketers need to invest a significant time commitment to stay up-to-date with best practices, especially since Google changes its search algorithm 500-600 times per year. … Read more »
Earlier this month, Google rolled out a broad core algorithm search update. While SEO insiders guessed at what was going on, it was officially announced by Google on August 1st, via multiple Twitter accounts. The rollout lasted about a week. Afterward, industry experts and … Read more »
Marketing automation strategies can be efficient and cost-effective for businesses at any level. As marketers, we tend to get caught up in delegating processes that can easily be simplified. Salesforce’s 2017 State of Marketing research found that 79 percent of … Read more »
Driving digital traffic is crucial for every single business, no matter what industry you are in.As a consumer, the first thing you typically do when you’re looking to buy something new or are shopping around for a new service is turn to Google. This can pose a challenge, as … Read more »