by xdigital | Nov 30, 2022 | Digital Marketing
Organic content is a reliable way to connect with your audience and build trust. As its compliment, paid content distribution through PPC marketing and Google Ads can be a powerful tool for reaching new audiences and driving traffic to your site. The Differences...
by xdigital | Nov 20, 2022 | Digital Marketing
Keyword competition is a commonly overlooked—but significant—issue for many website owners. It can mean all the difference between your content ranking first on the SERP and not ranking at all. Whether you’re new to keyword research or optimizing your current...
by xdigital | Nov 10, 2022 | Digital Marketing
After a recent decline in market size after COVID-19, higher education revenue is now on the rise again. It’s projected to reach $169 billion in 2028, with a compound annual growth rate of 10.3 percent. And for higher education leaders and marketers, these numbers...
by xdigital | Nov 1, 2022 | Digital Marketing
Optimizing your website, social media and online content for local search is one of the most effective ways to grab the attention of your target audience. Roughly 99 percent of surveyed consumers use the internet to find local businesses, and 78 percent do this more...
by xdigital | Oct 1, 2022 | Digital Marketing
As of August 2022, Google holds more than 90 percent of the world’s total search engine market share. If you want to get ahead, your content needs to rank high in search results. High-value content is one of the most effective ways to increase brand awareness and...
by xdigital | Sep 16, 2022 | Digital Marketing
Every day, millions of internet users across the globe search for answers: Where can I find a dinner restaurant in my area? How do I fix a flat tire? What is the best accounting platform for my business? Digital marketers can use Google Ads to catch consumers’...
