by xdigital | Sep 22, 2022 | B2B
B2B events (virtual or in-person) are powerful ways to connect with potential clients or consumers. Instead of hoping that someone reads your email or takes your call, you have their full attention. But to get the most out of your hours of preparation, you need to...
by xdigital | Sep 1, 2022 | B2B, Digital Marketing
The B2B marketing funnel is more than just pushing prospects from conversation to conversion. To move the needle for high-value clients, it takes a multi-channel approach. A strategy that attacks from every angle is critical. Top Trends for B2B Marketing Funnel...
by Caroline Liller | Jan 17, 2019 | B2B, Digital Marketing
Reviews are a critical component of marketing for any business. While popular in retail, don’t be lulled into thinking that reviews are only for direct to consumer businesses. B2B reviews are just as important, if not more. B2B companies tend to have transactions that...
