Lead generation is fundamental to your brand growth—but customer loyalty and retention are equally vital. Data indicates that the average business loses between 10 percent and 25 percent of its customers annually, but increasing customer retention by a mere 5 percent boosts profits by as much as 95 percent. In short, prioritizing customer loyalty and retention is critical.
Content marketing is one way to foster customer engagement and strengthen your relationship with existing customers. And how do you build that foundation with content? Here are our team’s top four strategies worth implementing:
1. Build Credibility with High-Quality Blogs
Your customers are fans of your brand because you’ve earned their trust. Whether you’re a sustainable fashion label or a marketing agency, you’ve made it clear that you are at the top of your game and provide the most cutting-edge service—one that satisfies your audience’s wants and needs and solves a problem.
But establishing your authority isn’t a one-and-done transaction. To ensure your brand remains at the top of consumers’ minds during purchasing decisions, you must continually remind them of your value and relevance.
This is where informative blog content can work in your favor. Publishing blogs and pointing your customers to them through email marketing or social media will keep your audience engaged and educated. To this end, you should use AI, social listening, and direct feedback from your customers to craft articles that are both timely and relevant to your audience.
And remember—blogs that drive revenue always include a clear call to action (CTA). Make sure that the product or service you promote is framed as the optimal solution to the problem you’ve posed.
2. Build an Educational Library
Blogs aren’t the only way to enrich consumers’ knowledge of your product or service. Providing the latest, hottest insights in a digestible format makes customers feel they’re in the best hands with your brand. This can be accomplished through the following:
- Live and recorded demos
- Case studies
- White papers
Not every brand has the infrastructure to compose an e-book—or needs to do so. However, if it might increase your customers’ trust in your expertise, consider creating one and offering it for free as a thank-you for their loyalty.
3. Leverage Social for Customer Retention
Nearly 5 billion people use social media (over half of the global population). Your customers likely turn to social media to connect with their friends, family and favorite brands to find inspiration for their subsequent purchases.
When used well, the content you publish on social channels reinforces your reputation, boosts your authority, and nourishes your customer relationships. Consider these ways to leverage social media for customer loyalty:
- Host contests on your social sites
- Share noteworthy company updates
- Offer discounts to your existing customers
- Offer educational content
- Share user-generated content
Leveraging social media as a quick response tool to communicate with your audience is essential. Failing to respond to their concerns or tackle issues head-on may convince customers to take their business to a more responsive and engaged company.
4. Capitalize on Personalized Email Marketing
Modern consumers expect the brands they support to provide them with customized experiences, and you can make that possible through email marketing. Show your appreciation for your customers by offering the following via email:
- Special sales to existing customers
- Coupons or complimentary products or services on their birthdays
- Prelaunch access to new products and services (everyone loves exclusivity)
Finally, if you don’t have a loyalty program, consider implementing one: 57 percent of customers who take out their wallets only do it for brands they love.
Skyrocket Customer Loyalty and Retention with 10x Digital
Customer retention and loyalty are critical to a flourishing business. In fact, research shows that retaining a customer is far more cost-effective than acquiring a new customer.
Content marketing strategies can strengthen engagement and create a lifetime connection with your customers—but only with the right approach. The experts at 10x Digital deliver high-impact content that fuels actual, measurable results. Schedule a consultation with us today to bolster your customers’ dedication.