CONA
- Comprehensive Marketing Strategy
- Regional PR & Content Marketing
- Improved Search Rankings (SEO)
GOAL
Re-brand and market an orthopaedic and neurosurgical practice after a merger to build awareness and position them as the premiere ortho and neuro practice in the region.
SOLUTION
10x serves as the in-house, out-of-house marketing division for CONA, providing holistic comprehensive marketing, from digital to traditional, including:
- Rebranding
- Website & landing pages
- PPC campaigns
- Billboard/signage
- Print ads/direct mail
- Regional PR
- National PR/backlinks
RESULTS
- Website/landing pages; within 1 month of web launch, achieved 500K+ impressions
- PPC campaigns resulting in more than 90 conversions each month
- Promotion of new physicians attracts patients/appointments several months out
- Several regional articles and 4 national articles within 6 months
- Consistent branding/messaging to build name recognition and awareness in the region