GOAL

Worked with national hospitalist OBHG to increase awareness and coverage with healthcare trade media and begin a content campaign.

SOLUTION

  • Conducted extensive PR outreach for both trade and regional publications
  • Created a strategic editorial/content calendar, using ghostwriting and blogging to score mentions and articles

RESULTS

In six months: achieved more than 70 regional and national media outlets covered OBHG content, including many backlinks.