Innovation & data-driven digital marketing.
Artificial intelligence (AI) is one of the hottest topics in tech today (if you haven’t heard of it yet, just look up #ChatGPT on Twitter). And though AI isn’t new, it’s gone mainstream and the general public is experiencing the benefits of this ground-breaking technology.
All About AI Content Optimization
As part of this AI revolution, marketers are taking notice of these new tools. With that in mind, here are a few ways that AI optimization can help your content marketing:
1. Create Helpful, Well-Written Content
One of the most popular uses of AI today is the ability to generate an opening paragraph of your blog, an outline, or even the entire article. The best example comes from the ChatGPT platform, where users can input a question or topic and receive total output within seconds.
However, these programs have their limitations. Search engines will likely begin penalizing websites that use AI tools for their written content, and it’s not uncommon to find mistakes in the artificially generated output.
As such, companies that incorporate these programs into their written content strategies should be wary of posting content generated directly from the app. Instead, use these tools to create text and thoroughly refine it with a human editor. Even better, create an outline and rewrite the content in your own words (while fact-checking) to ensure the information is accurate.
And, of course, hiring a human writer to create content from scratch will still give you an edge with a unique writing voice. However, small companies that don’t have a large budget for content generation may find these tools helpful in making the most of their marketing team’s workday.
2. Find New Topics for Content Generation
It’s not always easy to develop new ideas for content, especially if you already have hundreds of articles or videos on your website. However, some AI content optimization tools can help you discover new topics that will attract customers or followers.
Answer the Public is a free tool that generates questions based on a specific prompt. For example, a user can input “SEO strategies,” and the tool could return “what SEO strategies should I use in 2023?” as a potential question to answer in a blog post.
3. Ensure Your Content Incorporates Relevant Keywords
Leveraging relevant keywords to increase your chances of appearing at the top of search engine results is essential for SEO. To this end, some platforms provide optimization solutions with machine learning to rate a piece of content and suggest additional keywords.
A few of the most popular SEO content optimizers include Clearscope, Frase, and Surfer. Each tool has unique features, from keyword generation to topic suggestions. Writer’s block will become a thing of your past!
4. Use Chatbots to Answer Customer Questions
Companies that provide chatbots on their website can assist customers before transitioning to live customer service agents. To customize these programs, marketing and sales teams start by incorporating a list of the most common questions they hear from clients. From there, the chatbot will provide relevant answers based on the customer’s request.
You can set up chatbots on your website with the help of ChatBot, a software tool that easily integrates into your website. Once you provide the service with a list of typical consumer questions, it will be able to address them directly with website visitors. If the ChatBot can’t resolve your customer’s problems, it will forward their concerns directly to your team, allowing them to resolve the issue.
Tools for AI Content Optimization Will Continue to Improve
Despite AI’s unbelievable advancements every month, we’re still in the early stages of AI content optimization tools. Over the coming years, as developers find new ways to make repetitive tasks easier through machine learning and AI, generating content will become simpler.
If you’d like to discover more about the power of AI, reach out to the team at 10x Digital to improve your digital marketing strategy with content optimization.