by Caroline Liller | Apr 15, 2020 | Marketing Movements
No one is ever fully prepared for a crisis, but rooting your company’s response in transparency helps mitigate panic and unwanted repercussions within your business. The principal is simple: honesty is the best policy. Having clear and accurate communication during...
by Caroline Liller | Jun 5, 2019 | Marketing Movements, Marketing Strategies
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to...
by Caroline Liller | Nov 1, 2017 | Marketing Movements, Marketing Strategies
There are many analytics to pay attention to when monitoring your overall marketing efforts or a specific marketing campaign. Whether you are adjusting your Pay-Per-Click (PPC) budgets or ROI on SEO campaigns, conversion rates are the most important factor when...
by Caroline Liller | Dec 29, 2015 | Marketing Movements, Marketing Strategies
Search engine marketers rely heavily on Google and the data it provides for keyword research. Google Keyword Planner is used by ultimately all SEO marketers, yet it has a few flaws that can provide inaccurate information for keyword metrics. Some digital marketers are...
by Caroline Liller | Dec 14, 2015 | Marketing Movements, Marketing Strategies
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that...