by Caroline Liller | Nov 1, 2017 | Marketing Movements, Marketing Strategies
There are many analytics to pay attention to when monitoring your overall marketing efforts or a specific marketing campaign. Whether you are adjusting your Pay-Per-Click (PPC) budgets or ROI on SEO campaigns, conversion rates are the most important factor when...
by Caroline Liller | Dec 29, 2015 | Marketing Movements, Marketing Strategies
Search engine marketers rely heavily on Google and the data it provides for keyword research. Google Keyword Planner is used by ultimately all SEO marketers, yet it has a few flaws that can provide inaccurate information for keyword metrics. Some digital marketers are...
by Caroline Liller | Dec 14, 2015 | Marketing Movements, Marketing Strategies
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that...
