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Everyone wants to get in on paid advertising; it’s easier and faster than traditional marketing, but without the right strategy, you may not see significant returns. To help you get the most from your money, our team of experts at 10x compiled seven common advertising mistakes to avoid and improve your chances of a successful campaign:
1. Failing to Narrow Down Your Audience
Paid advertising makes it easy to reach your target audience, allowing you to target specific demographics and connect with your ideal customer. While many companies believe anyone could use their products and services, the truth isn’t as straightforward. Sure, anyone could use your product. But who is motivated to purchase or engage right now?
The best advertising strategies target one or a series of specific niches and audiences. Not sure who that audience might be? You can create your ideal customer persona to help you define and understand who is likely to engage with your content. Then, use this information to narrow down the reach of your ads. This process will ultimately save you money and increase your campaign ROI.
2. Not Solving Customers’ Problems
You may not want to hear this, but your customers don’t initially care about your specific products or services. Instead, they care more about the problem they’re trying to solve. But they’ll likely engage once they connect your product or service to their need.
Think about it from your customer’s perspective. For example, instead of selling waterproof mascara, focus on helping customers save time by not having to reapply their makeup. If you’re unsure what problem your products or services solve, ask your current customers how you’ve helped them (and use that insight to plan your next campaign).
3. Lack of a Paid Media Advertising Strategy
When you launch a paid media advertising campaign, you should have a strategy mapped ahead of time. Think about these questions before taking your first step:
- Who is your target audience?
- How many ads are you testing?
- Where do our landing pages send leads?
- How long will the campaign run?
- What are your goals for this campaign?
Developing an effective advertising strategy will take time, and once you run your first campaign, use the subsequent learnings to pivot your approach.
4. Spending Too Much
If you’re new to paid media advertising, it’s tempting to spend more money than you need to. It’s deceptively easy to run campaigns and keep increasing your advertising spend without seeing results.
Why does this happen? Several reasons could be a fault. Maybe you’re not creating a targeted campaign, or you’re not tracking the right results. You should optimize your campaign and calculate your ROI before you increase your advertising budget to avoid overspending.
5. Expecting Immediate Results
Paid advertising can be a great way to boost sales and increase your customer base. But it takes time to tweak your campaigns, your target audiences, and even your landing pages to optimize conversions. If you tried running a few ads and nothing worked, you might prematurely give up on paid ads.
Instead, we recommend adjusting your mindset. Don’t expect immediate results. There’s always a growing period where you experiment with what works before you scale up your ad campaigns.
6. Not Optimizing Your Landing Page
Suppose you’ve nailed ad creation and many people clicked on the links, but no sales or leads are coming in. The problem probably lies within your landing page. The place you direct your consumers is just as important as how you got them there.
You need an optimized landing page that explains how you can help your potential customer. Remember, you’re selling a solution to a problem. Make it easy to understand your offering and have clear call-to-action buttons on the landing page.
7. Failing to Do Split Testing
When you run paid media advertising campaigns, you must test everything. You won’t know what works without trying different things. You can use A/B campaigns to test the effectiveness of your:
- Headings
- Advert text
- Landing pages
- Images
- Call to action buttons
Split testing is easy to find out what works best and produces the most results.
Optimize Your Campaign for Success
You’ll be ahead of the competition if you avoid these seven most common mistakes in your paid media advertising campaigns. But if you still need help with your ad campaigns or aren’t seeing the results you want, our ad specialists at 10x Digital are ready to help. Use our contact form to schedule a consultation today.