In recent years, webpage load speed has become an increasingly prominent topic, and for good reason. Not only is page load speed a factor in Google’s search rankings, it’s a factor in user experience, user satisfaction, and conversion rates. One eye-opening example of this is Amazon’s study which found that a one second reduction in page load speeds would cost $1.6 billion per year. Even with this increased attention, there’s an aspect of page speed optimization that is often ignored.
The Other Side Of Page Load Speed Optimization
First Test: WordPress vs Static HTML
Results: The static HTML page loaded 18.5% faster than the WordPress page.
One way to apply these results is to install a caching plugin for WordPress, which caches static HTML versions of pages to serve to the user, resulting in faster page load speeds.
Second Test: Shared vs Dedicated Hosting
Since we know that backend execution time can be a major factor in page load speed, we ran a test to measure how much benefit a dedicated hosting solution can provide. (A dedicated hosting solution typically provides more RAM, memory, and other computer resources, allowing the server to execute the backend code and serve files more quickly.)
The test used two out of the box installations of Magento (which is a resource-intensive software package) – one on a shared hosting package, one on an SSD VPS. Each install was tested from multiple locations, then the page load times were averaged. Here are the results:
- Average shared hosting load time: 6.99 seconds
- Average VPS load time: 2.67 seconds
- Conclusion: The Magento website on VPS loaded in 38% of the time as the Magento website on Shared.
Note that a 62% reduction in page load speed was obtained simply by upgrading the web hosting. This is a big improvement that can be obtained with just a few extra bucks each month.
While most page load speed tools focus on providing front end code advice, webmasters shouldn’t forget to optimize their server-side code also. Significant improvements can be achieved, especially if you’re using resource-intensive software such as Magento.
Holly Rollins, 10x Digital President, recently posted a blog about the importance of mobile responsiveness for businesses and the effects it can have on exposure. In addition, a strong digital presence can keep your business competitive. As Rollins states, designing your website for responsiveness is no longer an option, it is a necessity.
Click here to read the full article.
Created a website and separate landing page for Orthopaedic Associates–leading provider of orthopaedic care in the Upstate.
Website Magazine interviewed Executive Vice President Brian Copening for a recent feature on Customer Relationship Management (CRM) for retailers.
The article provides some insights into what to consider when looking at implementing CRM in the retail environment. If you are in the retail industry and are looking at options for managing your customer data, this article is definitely worth a read. To read the full article click here
Here is an excerpt from the article:
Do retailers need a CRM?
“A CRM platform can be a useful tool for retailers particularly when integrated within their website and content management strategies. Retail marketing is increasingly becoming a 1:1 interaction. With the increasing complexity of retail sales funnels and the focus of custom content tailored to the user, it is becoming increasingly important for all retailers to track the interactions with their customer.”
~ Brian Copening, Executive Vice President of 10x Digital
– See more at: http://www.websitemagazine.com/m/blog/post/46275?name=retail-crm-tactics-from-the-pros&App=posts&PostName=retail-crm-tactics-from-the-pros&utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.i9SAsl3o.dpuf
Website Magazine is a monthly publication with both print and digital editions that discusses the wide topics of website development, marketing and SEO among others.
President of 10x digital Holly Rollins recently wrote a blog post on Digital Trends in the Healthcare Industry. This article examines what digital trends are driving traffic and engagement on medical practice websites and how to engage with patients and increase interaction through websites and social media
Click Here to read the full article
Digital Director Adam Thompson wrote a recent infographic about the impact of responsive web design. It’s a look at the impacts of this element of quality web design. The article provides food for thought for those website owners and designers who are considering whether it is important to make the switch to a responsive web page.
Click here to read the full article
MOZ featured a case study by Digital Director, Adam Thompson on the utilization of caching with Open Cart implementations. This is an information look at some of the more intricate aspects of open cart development.
Click here to view the full case study
10x Digital President Holly Rollins outlines 8 tips for effective onsite and offsite SEO. If you are thinking about SEO for your website read this article to be sure you consider all the options.
Click here to read the full article