As 2022 is coming to a close, it’s the perfect time for brands to solidify their marketing strategies for the new year. To effectively create this strategy, looking at forthcoming trends is essential. And though you may not chase every trend, you’ll want an arsenal of ideas at your disposal. To help you out, we’ve identified these 10 2023 marketing trends as ones worth your attention:
1. A Deeper Focus on Social Responsibility
Consumers care more about sustainability and other social issues, and it reflects in their buying choices. People want to do business with brands that share their values and prioritize social responsibility. So in 2023, make giving back a central theme of your work—and when you’ve built a strong foundation of genuine effort, you can incorporate it into your content.
2. A Focus on the Digital Native Generation
Marketers have re-prioritized targeting efforts on millennials over the past few years. Much of Gen-Z is approaching their mid-twenties, and they have money to spend and economic contributions to give. With this generation’s social media preferences and their emphasis on authenticity, marketing teams should adapt by creating more high-quality visuals with a deeper focus on authenticity and relevance.
3. The Metaverse Isn’t Totally Gone
While the metaverse hasn’t quite found its footing yet, it isn’t dead. Despite its rocky start, customers want immersive experiences and are fascinated by VR. Starbucks recently entered the metaverse, and they are just one of the major brands to make that leap. Even if you don’t enter the metaverse this year, you should try to explore your options in virtual reality.
4. Digital User Experience is Key
Search algorithms have one purpose: serving users better, more relevant experiences. To this end, Google (along with many other search engines and social media platforms) continually updates its algorithms to provide better results.
If history has taught marketers anything, attempting to hack these algorithms and taking shortcuts to score top results (like keyword stuffing) may result in short-term benefits, but it only hurts brands in the long run. As such, the brands that make the most significant impact in 2023 will focus on understanding their target audience better and creating content that truly meets their needs.
5. Simplify Your Message
Attention spans dwindle yearly, and the short-format video trend indicates they’re getting even shorter. In response, brands will recognize the value of quick and straightforward messaging across various mediums, not just video.
6. Your Employee is a Brand Advocate
Engaged, happy employees make great brand spokespeople. Next year, more employers will reach out to their team members to ask them to share and advocate on behalf of the company. This genuine, honest outreach can be more effective than branded marketing and advertising. Think about how you can include the voices of people at your organization in your approach.
7. Get Back to Basics
One of the biggest trends may be something other than a trend. Instead, it’s a back-to-basics approach that will have marketing teams focusing on foundational marketing activities, including:
- Website optimization
- Reputation management
- Community building
Marketers must refine these core components to retain a robust digital presence. You can’t move on to creative, over-the-top ideas when your foundation isn’t strong.
8. Short-Form Video Dominates Content
If your digital marketing strategy hasn’t adopted short-form video yet, there’s still time to dive in. Every indication is that TikTok, YouTube shorts, and Facebook reels will continue to earn engagement and boost brand awareness.
9. Double-Down on Conversational Marketing
Online audiences want immediate results; they want to access information quickly and have help available on demand. Conversational marketing meets those needs and creates a personalized customer experience, so brands will alter how they directly support and market to their customers.
10. Create Integrated Marketing Experiences
Online shopping isn’t going anywhere, but brick-and-mortar has made a comeback, and customers appear to embrace both. This change has led to an increase of buy online, pick up in-store (BOPIS). Integrated marketing ensures that customers have a consistent experience whether they engage with brands online, in-store, or both.
Brands will need to ensure that messaging is consistent across channels and work to remove any points of friction that may disrupt the flow from online to in-store.
Navigating 2023 Marketing Trends with 10X Digital Marketing
Which 2023 marketing trends will have the most significant impact on your business? If you’re having difficulty discerning where your focus should be, you don’t have to navigate your next marketing strategy alone. The experts at 10X Digital are here to help you with social media marketing. Contact us to discuss your needs.